
#NICEStories: Akhirah Eco: Where Sustainability Meets Luxury
From Frustration to Innovation Sometimes,
From Frustration to Innovation Sometimes,
In the hills of Darjeeling,
In the realm of transformative
Very rarely do you come
Introducing Sourav Das and his
In today’s fast-paced world, we
For the longest time, financial independence has been a dream for many women. Invisible shackles of domestic responsibilities exert tremendous social pressure and prevent them from achieving their dreams. In today’s changing times, women are finally shattering the glass ceiling. They are working in every field, be it start-ups, politics, sports, business, finance, or industry. It is a promising sign that women today are ready to take the reins.
Finding the right beauty and skincare products that are natural and genuine is definitely a hassle. Rustic Art was born keeping this issue in mind. With its cruelty free, vegan and affordable natively sourced, natural products, Rustic Art aims to reduce water wastage and the overall carbon footprint that regular cosmetics otherwise fail to take note of. With a woman dominated workforce, their products are made with nurture and care – with each product being a natural and cultural depiction of art on its own.
While art auctions and exhibitions build a perception of high value, this is seen more widely abroad. Yet only by a niche audience views Indian arts and crafts with value. India’s rich heritage and culture contributes to a beautiful spectrum of arts and crafts across the country. They are slowly lost due to lack of awareness. This is where EkiBeki steps in, a company that prizes rural craft above all, giving it a contemporary flair to create stunning pieces. They work towards making Indians more aware about the treasure trove of art in India, while also creating livelihoods for artisans.
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