NICE Entrepreneurs are people who are passionate about creating successful businesses that reflect India’s cultural ethos, indigenous traditions, practices, and artistic prowess.

NICE Entrepreneurs stand out because of the following character traits.

  • They are motivated, accountable, and comfortable with ambiguity. They are confident and change the status quo when needed.
  • They demonstrate high integrity and respect for people as well as their environment. Their actions reflect their awareness of their fiduciary responsibilities and obligations.
  • They learn from others, the market and their own mistakes. They do not hesitate to ask for help and guidance.
  • They lead the larger creative community and are committed to strengthening India’s cultural and creative economy.

“I always have complete faith in my own abilities and with an invincible belief in Ayurveda, I allowed my products to speak for themselves, I sold a 5000-year-old civilization in a jar.”

Shahnaz Husain
YourStory, Oct 21, 2010

What is a Cultural Enterprise?

At NICEorg, we define cultural enterprises as successful and profitable businesses rooted in India’s cultural heritage, wisdom, and practices while having a strong market and customer focus. For now, we have chosen the five NICE Sectors of Health, Beauty and Wellness | Food and Beverages | Fashion and Accessories | Home Decor and Furnishings | Experiential Tourism.

Cultural entrepreneurs are those who aim to build successful businesses that deliver branded products and services. At the core, these businesses are based on India’s cultural traditions, practices, heritage, and know-how.

Successful businesses are those that are self-sustaining ie, profitable. Our focus is therefore on entrepreneurs and businesses with a market and customer focus. Some examples are GoCoop, Vahdam Teas, Jaypore, Zouk, Paperboat, and Sarva.

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As people around the world adapt to healthier and conscious life choices, the demand for products and services that are meaningful and transformative is rising exponentially. NICEorg realizes that this demand can be addressed by tapping into the economic potential of India’s millennia-old heritage and traditions. Or, in other words, by strengthening India’s cultural and creative economy.

NICEorg is a unique platform for young enterprises, rooted in India’s cultural heritage while having an innovative and strategic business outlook, to grow and flourish across global markets.

Share Your Business Idea!

If you are a cultural entrepreneur seeking guidance in the five categories represented below, then write to us at

To accomplish this, we have adopted an ecosystem approach to nurturing our entrepreneurs who are ambitious to build authentic Indian brands across our focus categories. Here’s what we do:

Our Approach

Connect entrepreneurs with investors, mentors, industry experts, service providers and partners.

Create forums for entrepreneurs to meet, share, collaborate with each other and other parties.

Accelerate learning through workshops and training for entrepreneurs to grow their businesses.

Develop insights into markets and build a Resource Center for entrepreneurs to take informed decisions.

Join the NICE ecosystem

I want to be a part of NICE journey as: