About NICEorg

The Network of Indian Cultural Enterprises (NICEorg), a Not for Profit Section 8 company under the Indian Companies Act 2013, started operations in 2020.

NICEorg works with cultural entrepreneurs across five NICE Sectors through workshops, mentoring, networking and funding. NICEorg also undertakes research and policy advocacy for promoting cultural entrepreneurship in India.

NICE Vision

Building Brand India through its Cultural Enterprises

NICE Values

NICEorg conducts itself with the highest standards of integrity, respects all people and the environment. Engaging with the NICE ecosystem implies adherence to these values.

Indigenous and Innovative

Building successful enterprises assumes that the products and services offered via brands are of contemporary relevance while being rooted in traditional Indian knowledge and practices. These enterprises have the confidence to introduce positive disruptions through constant innovations, learnings from around the world, and incorporating modern-day technologies.

Authentic and Diverse

Brand India needs enterprises that are authentic, embedded in India’s rich cultural traditions, know-how and heritage. At the same time, these enterprises should also appeal to the sensibilities of a diverse consumer base.

Profitability for Self-Sustainability

NICEorg believes in enabling businesses that aim to be profitable and sustain themselves independently. The businesses should also aim to grow in a manner that allows wealth generation and distribution to occur in a virtuous cycle.

Inclusive and Impactful

Successful business ventures are built through hard work, commitment, and the collective actions of entrepreneurs, communities, investors, corporations and others. We believe in fostering an ecosystem that creates a positive social, cultural and economic impact and advances diversity and inclusivity in society.

Code of Conduct

Applicable to all who represent NICE in any manner. The Code of Conduct will be reviewed from time to time and will evolve as and when needed.

Focus Sectors

There are 5 key focus sectors where there is a scope for creating an impact when it comes to strengthening Brand India.


Network of Indian Cultural Enterprises (NICEorg) is a not-for-profit organization that seeks to harness the economic potential of our millennia-old cultural heritage.

From The Leaders

Brand Guidelines

Network of Indian Cultural Enterprises (NICEorg) brand guidelines can be accessed here

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