NICE Blog
Network of Indian Cultural Enterprises - NICE will work towards creating an ecosystem with the cultural entrepreneurs being central players, assisted by funders, mentors and experts. We believe that these successful cultural businesses will ultimately help build Brand India.
India is the world’s largest producer of buffalo and goat milk, with …
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.
India’s gastronomical heritage has laid strong emphasis on the ideals of holistic …
The Network of Indian Cultural Enterprises (NICE), incubated by the Center for Soft Power, is such an initiative aimed at nurturing cultural and creative entrepreneurship and harnessing the economic potential of Indian culture.
