NICE Blog

There is no denying the fact that Covid-19 has led to a paradigm shift in our ways of working, partying, traveling, planning holidays etc. NICE Friend and author, travel blogger, Manjulika Pramod shares her thoughts and insights about the sector in these changed times.

The restaurant business is quite a rewarding one IF the owner is able to “cook the right recipe”! Here are Gautam Gupta's four ingredients for cooking success with the right recipe from his years in the food business. He is the CEO of Paradise Biryani based in Hyderabad.

Mahashay Dharampal Gulati, ‘MDH Uncle’ as he was known, passed away on 3rd Dec 2020. A generation knows him only as the face of his brand, his appearance in all his commercials, memes and anecdotes. In popular culture, he was a caricature of sorts. But Mahashay Dharam Pal ji traversed a remarkable life journey that would outshine and inspire any millennial or Gen Z achiever of today. A few milestones from NICE Friend, Hari Krishnan, a strategic advisor at CultureDrum.

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies. NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.

Copying another’s work and passing it off as one’s own is, tragically, rather common in the creative and cultural field given how hard it is to prove the provenance of creative works. It is important for all of us to also call out the criminal act of any imitation without permission and attribution!It is time that all those interested in protecting and promoting Brand India encourage genuine cultural enterprises by respecting and valuing intellectual property rights, IPR. 

“India has always been perceived as a Mithai country, but in the …