NICE Craft Accelerator Program with ABFRL & ABLBL

NICEorg, Aditya Birla Fashion and Retail Ltd (ABFRL) and Aditya Birla Lifestyle Brands Limited (ABLBL) invites enterprises working with rare crafts in the Fashion, Accessories and Home Decor, Furnishings sectors to a unique accelerator program.

Why Should You Apply?

Network with Community

Gain Access to Investors

Get Mentored by Industry Experts

Get hands-on Experience

Gain Publicity

Onboarding to ABFRL brands

Who Can Apply?

  • Enterprises in the Fashion, Accessories and Home Decor, Furnishings Sector with focus on rare crafts
  • Enterprises with a minimum revenue of INR 10 Lac per annum
  • Only for Indian cultural businesses that are registered in India
  • Only Founders and Co-founders are eligible to participate in the program
  • Open only for startups that meet the Indian Cultural Enterprise criteria
  • Priority deadline: 31st May 2025. Selections on Rolling Basis

Read Terms and Conditions of the Program

Understand what is a Cultural Enterprise
Read NICE Stories to have more clarity on cultural entrepreneurship

Program Timelines

Applications Open

15th May - 14th June 2025

Selection

15th June - 25th June 2025

How to Apply?

  • Submit your Business Plan Deck and Details about your business using this Link.
    * Incomplete Applications will not be accepted.
  • Read Terms and Conditions and NICE Code of Conduct.
    * Business plan deck submitted for your application has to be Original and not a copyright infringement of any other entity.
    * If the NICE committee discovers any dispute of copyright/intellectual property - the submission will stand cancelled.
    * Please submit only ONE application per startup/idea.

For any queries regarding the program, please write to us at namaste@niceorg.in.