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Network of Indian Cultural Enterprises

is a catalyst for building Brand India through its cultural and creative economy

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WHAT WE DO

Nurture Entrepreneurs

We nurture cultural and creative entrepreneurs through workshops, training, mentoring and networking. We open new avenues in entrepreneurship that will guide and help cultural business grow, innovate and ultimately go global.

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Enable Investments

We curate a network of NICE Investors, who believe in the vision and mission of the organization. We connect them with entrepreneurs through events, contests, pitch sessions and challenges.

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Foster an Ecosystem

We foster a vibrant ecosystem that supports cultural enterprises, where several stakeholders — entrepreneurs, investors, industry and policy experts, mentors, academics and others — partner in the process of value creation and strengthen the creative economy.

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TESTIMONIALS

“Culture and economics go together. Indeed, economic success is a prerequisite to cultural recognition and the latter is also achieved more easily through the logic of the market.”

Dr. V Anantha Nageswaran
- Dr. V Anantha Nageswaran

Member, Economic Advisory Council to the Prime Minister
NICE Board of Advisors

“NICE is committed to making an impact in the area of integrating our cultural strengths with our economic fortunes in the coming years, seeing them as symbiotic and mutually reinforcing. I look forward to this journey in the company of a truly distinguished group of patriots.”

Mr. Jaitirth Rao
- Mr. Jaitirth Rao

Former banker, entrepreneur
NICE Board of Advisors

“I am deeply impressed by the NICE mission to create a platform to promote India's vast cultural assets. Its aim to create an ecosystem that promotes India's soft power, is indeed commendable.”

Amb. Preeti Saran
- Amb. Preeti Saran

Former Diplomat
NICE Board of Advisors

“NICE seeks to promote Indian cultural resources globally, creating in the process, authentic cultural brands that draw inspiration from Indian heritage, practices, and know-how. I am delighted to be a part of this exciting new initiative.”

Amb. TCA Rangachari
- Amb. TCA Rangachari

Former Diplomat
NICE Board of Advisors

“NICE is a unique ecosystem based initiative that seeks to have Indian entrepreneurship build valuable businesses based on India's cultural assets. This initiative can help create jobs, economic well being and further the cause of Brand India. ”

Prof. Rishikesha Krishnan
- Prof. Rishikesha Krishnan

Director and Professor Strategy, IIM-Bangalore
NICE Board of Advisors

“NICE is the most welcome and needed initiative that seeks to nourish the creative entrepreneurship at India’s grassroots level and showcase them proudly to the world! I am delighted to be part of this venture.”

Mr. Anchal Jain
- Mr. Anchal Jain

Faculty & Co-Chair CCB Programme, IIM-Ahmedabad
NICE Industry Experts Council

“Enabling a coherent identity for Ayurveda is critical and I see NICE being that effective platform that focuses on sectoral development whilst simultaneously leveraging synergies across different cultural asset categories. India’s cultural entrepreneurs will undoubtedly benefit from the focused intent, energies that the NICE platform shall offer.”

Mr. Rajiv Vasudevan
- Mr. Rajiv Vasudevan

Founder, Ayurvaid Hospitals
NICE Industry Experts Council

“For any large impactful change to occur, one needs a conducive ecosystem and a catalyst that energizes the ecosystem. NICE is leading the role of that ecomentor who is catalysing change management in the creative field.”

Ms. Rashmi Shukla
- Ms. Rashmi Shukla

Business Head, Jaypore
NICE Industry Expert Council

“I am really excited to be a part of NICE, a team of creative enthusiasts working towards making our country proud. Together, we can achieve new milestones and express our vibrant culture in a new light!”

Chef. Sanjeev Kapoor
- Chef. Sanjeev Kapoor

Indian Celebrity Chef
NICE Industry Experts Council

“I am delighted to be a part of the Network of Indian Cultural Enterprises (NICE) Industry Experts Council to further NICE's endeavour to nurture the Indian entrepreneurial spirit and enhance Brand India within the global creative and cultural economy. ”

Mr. Saugata Gupta
- Mr. Saugata Gupta

MD, Marico Limited
NICE Industry Experts Council

“NICE is a very timely initiative to bring together investors, experts, social entrepreneurs, and industry partners to really accelerate and be an important part of this required change.”

Siva Devireddy
- Siva Devireddy

Founder, GoCoop
NICE Industry Experts Council

LATEST

January 9, 2021

Cultural Businesses in India with Anchal Jain – CoChair, CCBP at IIMA

On NICE Conversations, featuring Anchal Jain - Co-Chair, Creative and Cultural Businesses Programme at IIMA. Anchal has 32 years of entrepreneurial, advisory and academic experience in lifestyle industries. He was the founder and CEO of Primetex Sarl based in Paris. During his career, he has built brands in India and Europe, participating very closely in complete value chain management in fashion and lifestyle businesses.

January 6, 2021

Launching NICE Aarohana Business Plan Competition

NICE Aarohana Business Plan Competition is here! INDIA’S FIRST and ONLY Business Plan Competition for CULTURAL ENTERPRISES! Applications from JANUARY 5th to 26th 2021. Finals on FEBRUARY 26th AND 27th 2021. Inviting Cultural Entrepreneurs! Submit your business plans to get an opportunity to win prize money as well as to participate in a mentorship boot camp!

January 3, 2021

Mahua Going Global with Entrepreneur Desmond Nazareth

Featuring mahua entrepreneur, Desmond Nazareth on NICE Conversations. Desmond has reimagined spirits from tequila to mahua! Here, he shares his journey, experiences and advice for Indian heritage and craft liquor entrepreneurs. He is currently focused on taking Mahua global.

PARTNERS

NICE Aarohana

A 3-month program for entrepreneurs to embark on the journey of building successful cultural and creative businesses.

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