From NICE Aarohana Business Plan Competition Winners (2021) to an invitation to Shark Tank India (2022) – The Growth Story of AyuRythm
We had written about the incredible journey of Ayurveda based Wellness App, AyuRythm in 2021,
Cultural Entrepreneurship Ecosystem—A Must To Shape Brand India
Article by Arunima Gupta, Principal, NICEorg
Inviting you to NICE Cultural Entrepreneurship Meet
First physical meet at Bangalore International Center on 26 May 2023
Co-Creating a Future for Indian Crafts in Tandem with the Artisans
A conversation with Saumya Pankaj, Founder, The India Craft Project
FOSTERING
Cultural Entrepreneurship
NICEorg undertakes research and policy advocacy for promoting cultural entrepreneurship in India.
About Us
Vision
Approach
Focus Sectors
About Us
We are NICEorg
Network of Indian Cultural Enterprises (NICEorg) is a Section 8 not-for-profit company that aims to create an ecosystem for India’s cultural enterprises.
We promote and support cultural enterprises, rooted in Indian traditions and heritage, to transform into valuable, successful, and profitable brands.
Vision
Building Brand India through Cultural Enterprises
I always have complete faith in my own abilities and with invincible belief in Ayurveda, I allowed my products to speak for themselves”, she replied with a smile on her face, adding “I sold a 5000 year old civilization in a jar.”
– Shehnaz Hussain
Approach
Our Approach
We strike a jugalbandi between the market side and demand side interventions for cultural enterprises to become successful businesses. Our four pronged approach for this is:
We foster a network of cultural entrepreneurs, funders, industry and policy experts, mentors, academics and others.
We accelerate learning through workshops and trainings for cultural businesses. mentoring, networking and access to funding.
We create forums for cultural entrepreneurs to learn, share and collaborate.
We develop insights into markets for entrepreneurs to take informed decisions and learn from fellow entrepreneurs.
Focus Sectors
NICE
Programs
These programs are all about workshops, training, access to funding, and mentoring cultural businesses to grow, innovate and ultimately go global.
A free online program designed and delivered by experts and practitioners to help entrepreneurs to plan, build their enterprise, create impact, and scale their enterprise.
A mentoring program that includes a series of group, one-on-one, and peer interactions between cultural entrepreneurs, mentors and industry experts.
A series of special addresses on the evolving cultural entrepreneurship landscape to help entrepreneurs prepare for future challenges.
Business Plan Competition
India’s first and only Business Plan Competition for early and growth stage cultural entrepreneurs across five focus categories.
Cultural Investor Pitch Day
For all cultural entrepreneurs, a chance to pitch to a curated pool of angel investors and get investments into your cultural enterprise.
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Partners
From The Leaders
“Culture and economics go together. Indeed, economic success is a prerequisite to cultural recognition and the latter is also achieved more easily through the logic of the market.”
Dr. V Anantha NageswaranChief Economic Advisor Government of India
“NICEorg is committed to making an impact in the area of integrating our cultural strengths with our economic fortunes in the coming years, seeing them as symbiotic and mutually reinforcing. I look forward to this journey in the company of a truly distinguished group of patriots.”
Mr. Jaitirth RaoFormer banker, entrepreneur NICE Board of Advisors
“I am deeply impressed by the NICE mission to create a platform to promote India's vast cultural assets. Its aim to create an ecosystem that promotes India's soft power, is indeed commendable.”
Amb. Preeti SaranFormer Diplomat NICE Board of Advisors
“NICEorg seeks to promote Indian cultural resources globally, creating in the process, authentic cultural brands that draw inspiration from Indian heritage, practices, and know-how. I am delighted to be a part of this exciting new initiative.”
Amb. TCA RangachariFormer Diplomat NICE Board of Advisors
“NICEorg is a unique ecosystem based initiative that seeks to have Indian entrepreneurship build valuable businesses based on India's cultural assets. This initiative can help create jobs, economic well being and further the cause of Brand India. ”
Prof. Rishikesha KrishnanDirector and Professor Strategy, IIM-Bangalore NICE Board of Advisors
“NICEorg is the most welcome and needed initiative that seeks to nourish the creative entrepreneurship at India’s grassroots level and showcase them proudly to the world! I am delighted to be part of this venture.”
Mr. Anchal JainFaculty & Co-Chair CCB Programme, IIM-Ahmedabad NICE Industry Experts Council
“For any large impactful change to occur, one needs a conducive ecosystem and a catalyst that energizes the ecosystem. NICEorg is leading the role of that ecomentor who is catalysing change management in the creative field.”
Ms. Rashmi ShuklaBusiness Head, Jaypore NICE Industry Experts Council
“I am really excited to be a part of NICEorg, a team of creative enthusiasts working towards making our country proud. Together, we can achieve new milestones and express our vibrant culture in a new light!”
Chef. Sanjeev KapoorIndian Celebrity ChefNICE Industry Experts Council
“I am delighted to be a part of the Network of Indian Cultural Enterprises (NICEorg) Industry Experts Council to further NICEorg's endeavour to nurture the Indian entrepreneurial spirit and enhance Brand India within the global creative and cultural economy. ”
Mr. Saugata GuptaMD, Marico Limited NICE Industry Experts Council
“NICEorg is a very timely initiative to bring together investors, experts, social entrepreneurs, and industry partners to really accelerate and be an important part of this required change.”
Mr. Siva DevireddyFounder, GoCoop NICE Industry Experts Council
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PRESENTING
NICE Stories
A peep into cultural enterprises that are keeping alive Indian traditions and the inspiring journeys of entrepreneurs
#NICEStories – PureCloth: Kid, Budget and Eco Friendly Clothes
Two mothers dreamt of sustainable fashion in clothing for kids and they made their dream
#NICEStories: Co-Creating a Future for Indian crafts in Tandem with the Artisans – The TICP Mantra
The shared vision of preserving cultural knowledge systems, while changing the way traditional art and
#NICEStories: Kaarigar Clinic – ‘Kaarigar ki Pehchaan se hai uska Sammaan’
India is home to millions of artisans whose craft forms are windows to the country’s
NICE
Knowledge
Culture evolves. It changes with time in its form, expression, interpretation, distribution and consumption. Our crafts, cuisine, heritage, festivals, and rituals are
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This Podcast features Arunima Gupta, Principal at the Network of Indian Cultural Enterprises (NICEorg). NICEorg works towards strengthening cultural entrepreneurship in India
