NICESamanvay - India’s first Cultural Entrepreneurship Summit
An immersive experience showcasing the journey of businesses building Brand India
On June 29th-30th, 2024, at BIC, Bangalore, we hosted NICESamanvay, a summit dedicated to showcasing the journeys of businesses building Brand India. Attendees had the unique opportunity to connect with cultural entrepreneurs, industry stakeholders, academics, investors, and government officials—all under one roof! The event featured a diverse range of activities, including keynote speeches, panel discussions, workshops, and exhibits, offering a comprehensive platform for learning, networking, and collaboration.
Participants
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Cultural Exhibits
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Speakers
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Cultural Performance
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Unlimited Networking Opportunities
Watch the NICESamanvay recap below
Way Forward
We at NICEorg are thrilled by the incredible response to NICESamanvay 2024. Thank you to all our participants for your enthusiasm and support in helping build the brand India!
Partners
Speakers
Founder and CEO
Sattva Consulting
Lead Advisor
Aadyam Handwoven
Vertical Lead, CSR
Titan Company
Chief Partnerships Officer
Tata Steel Foundation
Sriparna Ganguly Chaudhari
EVP and Head Digital First
Marico Ltd
Angel Investor
CEO
NKP Empire Ventures Pvt. Ltd
Founder
Sarposh Foods
Founder and CEO
Mindsphere Consulting Pvt Ltd
Co-Founder & CEO
Social Alpha
MD & CEO
Caspian Debt
India Country Director
Upaya Social Ventures
CEO
Credit Guarantee Trust for Micro and Small Enterprise
Co-Founder & COO
P-Tal
Founder
ArtX
Co-Founder
Kosha
CEO
Ethnic Business, Aditya Business Fashion and Retail Ltd
Co-Founder & CPO
Shobitam
Founder
NuVentures
Co-Founder
NICEorg
Chair, Global Leadership Team Funds
Yunus Social Business
CEO
AIC Mahindra
CEO
Renaissance Craft Venture Builder Pvt. Ltd
Associate Professor, Founding-Director, Centre for Knowledge Alternatives
FLAME University
Principal
Welcomgroup Graduate School of Hotel Administration, Manipal
Professor of Entrepreneurship
Indian Institute of Management, Bangalore (IIM-B)
Head
New Initiatives, Ajio a Reliance Retail company
Head of Transformation
ONDC
Managing partner
Fidus Law Chambers
Founder
Gully Tours
Founder
Boito
Founder
Snack Me
Founder
The Bindi Project
Co-Founder
ChaloHoppo
Founder and CEO
Bare Necessities
Co-Founder
iCarry.in and Shophealthy.in
Founder and CEO
Artizenery
Founder
The Indian Motif
Creative Director & Founder
Kaalcaari
Keynote Addresses
Keynote Address by Dr Nandhinidevi K IAS, Director, e-Governance, Govt. of Karnataka
Dr Nandhinidevi K highlighted the crucial role of cultural entrepreneurship in bolstering Brand India's international presence and emphasised on the need of the hour to build this ecosystem.
Keynote Address Sri Jayesh Ranjan, IAS, Special Chief Secretary, Department of Information Technology, Electronics & Communications (ITE&C) and Department of Industries & Commerce
Sri Jayesh Ranjan highlighted the crucial role of cultural entrepreneurship in bolstering Brand India's international presence and emphasised on the need of the hour to build this ecosystem.
Keynote Address by Sooraj Bhat, CEO, Ethnic Business, Aditya Business Fashion and Retail Ltd
Trends, opportunities, challenges in the Indian ethnic wear business, Changing customer preferences and competition. The importance of branding, merchandising, formats, product design, lessons and advice for cultural enterprises.
Panel Discussions
Cultural Entrepreneurship and CSR
Srikrishna Sridhar Murthy, Founder and CEO Sattva Consulting, moderated a panel discussion with Sriparna Ganguly Choudhari, Chief Partnerships Officer, Tata Steel Foundation, Ritika Gandhi, Lead, Design Impact Initiative, Titan Company and Manish Saksena, Lead Advisor, Aadyam Handwoven. Their conversation focused on how cultural entrepreneurs can leverage CSR opportunities from larger corporations.
Food Entrepreneurship
Chandu Nair, Angel Investor, moderated a panel discussion on Food Entrepreneurship with Shakir Haq, CEO,NKP Empire Ventures Pvt. Ltd, Gautam Gupta, CEO,Paradise Food Court Pvt. Ltd and Azmat Ali Mir, Founder, Sarposh Foods where the panelists discussed key focus areas such as quality and standardisation to scale Food Enterprises.
Funding for Cultural Entrepreneurs
Sanjay Prasad, Founder and CEO Mindsphere Consulting Pvt Ltd, moderated a session on funding for Cultural Entrepreneurs, with, Manoj Kumar, Co-Founder & CEO, Social Alpha, Sandeep Varma, CEO, Credit Guarantee Trust for Micro and Small Enterprise, Chakravarthy AB, India Country Director, Upaya Social Ventures and Avishek Gupta, MD & CEO, Caspian Debt as panelists speaking about cultural entrepreneurship being a space where debt and grant options should be considered primarily while looking for funding.
Role and impact of Incubators & Accelerators
Sanjay Anandaram, Co-Founder, NICEorg, moderated a panel discussion on the importance of incubators & accelerators in supporting Cultural Enterprises, facilitating market entry, providing continuous mentorship, fund-raising, creating robust governance and financial systems. Panelists included Venk Krishnan, Founder, NuVentures, Suresh Krishna, Chair, Global Leadership Team Funds, Yunus Social Business, Kunal R Sachdev, CEO, Renaissance Craft Venture Builder Pvt. Ltd and Ismail Akbani, CEO, AIC Mahindra.
Importance of Cultural Entrepreneurship in Academia
Prof Yugank Goyal, Associate Professor, Founding-Director, Centre for Knowledge Alternatives, FLAME University, Dr. Chef K. Thirugnanasambantham, Principal, Welcomgroup Graduate School of Hotel Administration, Manipal and Prof Suresh Bhagavatula, Professor of Entrepreneurship, Indian Institute of Management, Bangalore (IIM-B), delved into a conversation on the role of academia in creating awareness of cultural entrepreneurship through education, research, policy and projects.
Talks
A View of Cultural Enterprises from the lens of a Corporation
L N Koteshwar, EVP and Head Digital First, Marico Ltd provided insights into what a corporate like Marico looks for in cultural enterprises and highlighted key aspects through a case study of Just Herbs, an Ayurveda based Health & Wellness Startup acquired by Marico.
Entrepreneur Journey: P-Tal
Kirti Goel, Co-Founder & COO, P-Tal, self-described “bartan wali” and recipient of deals from 5 sharks on Shark Tank India S3 walked the audience through her entrepreneurial journey and spoke about the importance of cultural history in setting up their brand.
Measuring Impact of Cultural Enterprises on Livelihoods
Rashmi Dhanwani, Founder, ArtX spoke about the importance of measuring impact on livelihoods and Revenue Growth using experiential tourism with a case study of the Serendipity Arts Festival.
Integrating Technology into a Cultural Enterprise
Vijaya Krishnappa, Co-Founder, Kosha, spoke extensively on the use of technologies like IoT and AI to enhance digitalization of the supply chain, traceability and authenticity of artisanal products.
Digital Platforms and Cultural Enterprises
Aravind Mithra, Head, New Initiatives, Ajio a Reliance Retail company, brought to light the criticality of using digital platforms for outreach to specific target groups while building consumer facing brands. He delved into all aspects of this business function that any cultural entrepreneur ought to pay attention to while building their Enterprise.
Importance and Relevance of IPR for cultural enterprises
Shwetasree Majumder, Managing partner at Fidus Law Chambers and a Fashion Influencer, presented the nuances of Intellectual Property covering patents, copyrights etc with relevant examples that aimed to provide Cultural Entrepreneurs with a basic understanding of being aware and adhering to existing laws in the course of building Cultural Enterprises.
Digital Public Infrastructure & PPP for Cultural Enterprises
Harishankar K, Head of Transformation, Open Network for Digital Commerce (ONDC), introduced and presented the journey of the platform creation and the benefits that cultural entrepreneurs could derive from.
Conversations
Aparna Thyagarajan, Co-Founder & CPO, Shobitam with Kanchana KV, CEO, NICEorg
Kanchana KV got into an insightful chat with Aparna Thyagarajan on the business model that puts weavers and customers at the forefront with a vision to democratize Indian ethnic fashion wear globally.
AMA Sessions Highlights
