#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry
Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal.
Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.
Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.
#NICEStories – Bare Necessities: Initiatives Towards a Circular Economy
Bare Necessities aims to produce essential everyday products that do not contribute to the waste epidemic. In our previous conversation with them on our blog, we highlighted how Bare Necessities […]
#NICEStories – How Love, Indus Tells a Story Through Product Design by Being Triangles in a Square World
Love, Indus is a luxury skincare company that designs experiential products for their consumers. Embodying the combination of tradition and technology, every piece of their packaging gives the consumer an unparalleled immersive experience. With their incredible attention to detail, their unboxing experience centers around the story of their ingredients that are precious, rare, and beautiful.
Read more about how Love, Indus tells a story through their product and packaging design.
#NICEStories – How Love Indus Took India to the US Skincare Market
Love, Indus is a luxury skincare company launched in early 2021. Combining India’s regional riches with New York’s transformative technology, Love, Indus creates potent potions to give you an unparalleled […]
Digital PR with a Culture Touch
PR (Public Relations) packages are carefully curated gift boxes sent to social media influencers to increase the visibility of a particular brand. In our previous blog post on influencer marketing, we spoke about how NICE Entrepreneurs can utilize the power of social media influencers to increase brand visibility. The primary goal of PR packages is for your brand to reach a wider audience and gain more traction.
The Rising Global Desi – the Glam and the ‘Gram
The exponential rise of influencers and social media has provided influencers of Indian origin with the opportunity to portray their culture globally!
How can Indian cultural brands leverage the growing influencer marketing industry? What are the tools and strategies to increase brand awareness and engagement? What makes Instagram the go-to platform for brands and influencers?
#NICEStories – Making the Pregnancy and Motherhood Journey as Smooth Sailing as Possible at Sangopan Tendercare with Founder Tejashree Joshi
Sangopan Tendercare, a finalist at the NICE Aarohana Business Plan Competition – Early Stage, is a digital platform that helps moms-to-be and new moms. Sangopan aims to be a “Guardian Angel” for the mother and baby during pregnancy & motherhood.
Featuring Sangopan on NICE Stories.
#NICEStories – Ethical, Sustainable, Organic, Hand Block Printed Fabrics at Tharangini Studio with Padmini Govind
Tharangini Studio, a finalist at the NICE Aarohana Business Plan Competition, is a B2B business for home furnishing and fashion brands with sustainable, organic, hand block printed fabrics and products. Proudly woman-owned since 1977!
Featuring the Tharangini Studio story on NICE Stories.
#NICEStories – Indian Culture and Art on an Interactive Online Platform at ArtEd with Founders Abhijeet and Monika
ArtEd is an interactive online platform that provides skilling and collaboration opportunities in Indian Culture and Art forms. ArtEd was a finalist at the NICE Aarohana Business Plan Competition – Early Stage.
Featuring the ArtEd story on NICE Stories.
#NICEStories – Healthy Snacking at NuttyFox with Founder Subhashish Bharuka
NuttyFox is a healthy snack enterprise that offers clean snacking options using Indian crops for the global audience.
NuttyFox was a finalist at the NICE Aarohana Business Plan Competition – Early Stage.
Featuring the NuttyFox story on NICE Stories.