#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry

Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal. 

Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.

Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.

#NICEStories – How Love, Indus Tells a Story Through Product Design by Being Triangles in a Square World

Love, Indus is a luxury skincare company that designs experiential products for their consumers. Embodying the combination of tradition and technology, every piece of their packaging gives the consumer an unparalleled immersive experience. With their incredible attention to detail, their unboxing experience centers around the story of their ingredients that are precious, rare, and beautiful.
Read more about how Love, Indus tells a story through their product and packaging design.

Digital PR with a Culture Touch

PR (Public Relations) packages are carefully curated gift boxes sent to social media influencers to increase the visibility of a particular brand. In our previous blog post on influencer marketing, we spoke about how NICE Entrepreneurs can utilize the power of social media influencers to increase brand visibility. The primary goal of PR packages is for your brand to reach a wider audience and gain more traction.

The Rising Global Desi – the Glam and the ‘Gram

The exponential rise of influencers and social media has provided influencers of Indian origin with the opportunity to portray their culture globally!

How can Indian cultural brands leverage the growing influencer marketing industry? What are the tools and strategies to increase brand awareness and engagement? What makes Instagram the go-to platform for brands and influencers?