Tag: Indian

India

#NICEStories – Chaika: Instant Tea Premixes for the New Generation

#NICEStories: Chaika is an instant tea cultural enterprise founded in 2020 that offers the new generation of chai drinkers that instant first sip feeling. Offering their consumers a wide range of masala chais and iced teas to choose from, Chaika makes sure every drink is your cup of tea. 
Read the journey of the founders Devanshi Kanoi Chitlangia and Aradhita Agarwal.

Read More »
NICE Aarohana

Digital PR with a Culture Touch

PR (Public Relations) packages are carefully curated gift boxes sent to social media influencers to increase the visibility of a particular brand. In our previous blog post on influencer marketing, we spoke about how NICE Entrepreneurs can utilize the power of social media influencers to increase brand visibility. The primary goal of PR packages is for your brand to reach a wider audience and gain more traction.

Read More »
NICE Aarohana

The Rising Global Desi – the Glam and the ‘Gram

The exponential rise of influencers and social media has provided influencers of Indian origin with the opportunity to portray their culture globally!

How can Indian cultural brands leverage the growing influencer marketing industry? What are the tools and strategies to increase brand awareness and engagement? What makes Instagram the go-to platform for brands and influencers?

Read More »