Tag: entrepreneur

Lifestyle

The Rising Global Desi – the Glam and the ‘Gram

The exponential rise of influencers and social media has provided influencers of Indian origin with the opportunity to portray their culture globally!

How can Indian cultural brands leverage the growing influencer marketing industry? What are the tools and strategies to increase brand awareness and engagement? What makes Instagram the go-to platform for brands and influencers?

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Founder

Leveraging Technology to Face Covid Challenges at Wellbeeing, an Integrative Medicine Enterprise on #NICEShareAndCare

Integrative Medicine enterprise, Wellbeeing, is leveraging technology to adapt to the challenges posed by the Covid pandemic.

In the #NICE ShareAndCare series, we feature insights and takeaways from NICE entrepreneurs and the NICE community about how they are adapting to the challenges of the Covid pandemic, especially during its second wave in India.

In this piece, Dr. Roopa Mahender, founder of Wellbeeing shares how they pivoted their approach and used technology extensively to reach out to their clients. 

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