Chitra Aiyer 1 December, 2020
Welcome to NICE Conversations where we feature entrepreneurs and industry experts and hear their stories, have them share their learnings and benefit from their insights.
Vivek and his co-founder – his wife, Shubhra, sold their house to seed-fund their company Chumbak. Starting with designing India themed fridge magnets to products inspired by India to, today, designing, branding, omni-channel distributing Chumbak branded products. Across multiple categories. All over India.
Vivek shares the importance of design, branding, conviction and relentless execution and more in these clips. Watch to know of their journey with Chumbak.
What problems were Vivek and Shubhra trying to solve when they started Chumbak?
How did they fund themselves starting out?
How did they raise Initial investment and go to their first production?
How did they go from initial sales to a brand?
All about branding – India theme to India Inspired to India sensibility
Going from product to brand to design & distribution
Funding advice to young entrepreneurs
Entrepreneurial focus! And what it means to be an entrepreneur