Health, Wellness, Beauty Category – a Collection of Resources

NICE 2 July, 2021

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Welcome to NICE Resource Center. Under the ‘Resources’ tab, we publish, update and maintain resources that are relevant for cultural entrepreneurs. In this blog, we present a collection of resources in the Health, Wellness, Beauty category.

Please note: We will be updating this list regularly.

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Ayurvedic fabrics are the latest in luxe wellness

Ayurvastra or Ayurvedic clothing is the extension of Ayurveda into clothes (vastra) that heal. It is a tradition that is said to be as old as Ayurveda itself. Even though it is a time-tested practice, it is only now that fashion houses and Western designers have started commissioning their versions of Ayurvedic clothes. Read more on Live Mint.

Now, a rating for your asana

A new study and method developed by the Indian Institute of Science (IISc) tells you how perfect your asana is. Dr. S N Omkar, a yoga teacher and also the chief research scientist of the Department of Aerospace Engineering, IISc explains that through this study they have established a framework to analyze the muscle activity in any posture! More here on Bangalore Mirror.

AYUSH is booming in India

The Government of India is supporting research-related activities in Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy (AYUSH) by formulating a regulatory framework and building the necessary infrastructure. The Ministry of AYUSH coordinates these activities.

Ayurvedic ingredients are being widely used in Fast Moving Consumer Goods (FMCG) ranging from shampoos, tubes of toothpaste, packaged juices, nutritional supplements, cough syrups, and more. Understand the AYUSH boom from the Confederation of Indian Industry (CII) report.

Dr. Vaidya’s – company profile and founder interview

To address the growing demand for genuine ayurvedic medicines, Arjun Vaidya and his wife Trisha Rajani founded Dr. Vaidya’s, a Mumbai-based startup in 2016. Dr.Vaidya’s is based on 150 years of expertise and experience in the field of Ayurveda. Using new-age packaging, branding, product formats and communication, the brand aims to re-establish a connection between Ayurveda and modern consumers. Here is a detailed interview with founder Arun Vaidya on Startup Talky.

Google report: Digital influence in the INR 73k crore Beauty & Personal care industry

Digital influence has caused a sea-change in the INR 73000 crore Beauty & Personal care industry. In this report by Google, there are insights and recommendations to help beauty businesses develop a better understanding of their consumers and their paths to purchase. Read the report by Google.

Burgeoning local beauty brands ‘glow’ in the dark times

A joint study report by Google, Kantar and WPP highlighted that the Indian Beauty & Personal care industry is expected to grow 150% by 2024 from 2019. Covid-19 has not only changed the market dynamics but also skewed consumer preferences. For details, read the blog by India Brand Equity Foundation (IBEF).

Feature Image Credits: Supraja Gowda, via Wikimedia Commons CC BY-SA 4.0

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