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Category: Business
Enterprise

#NICEStories – Heritage Discovery with Experiential Storytelling at Roobaroo Walks with Founders, Aayush and Anchal

Combining heritage discovery and experiential storytelling! Leading you to fascinating places and letting you in on the best-kept secrets! All this and more at Roobaroo Walks, a cultural enterprise that offers Heritage Walking tours, Food Explorations, Workshops with Artists and Ways to make festivals engaging.

Roobaroo Walks placed 2nd at the NICE Aarohana Business Plan Competition (BPC) – Growth Stage. Here’s featuring them on NICE Stories.

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Entrepreneur

#NICEStories – Integrated and Functional Medicine at Wellbeeing with Founder Dr. BG Roopa Lakshmi

Wellbeeing was one of the finalists at the NICE Aarohana Business Plan Competition – Growth Stage. Wellbeeing offers Integrated and Functional Medicine by blending western and eastern systems of medicine. The focus is not only on health but more importantly also on wellness. The approach seeks out the root causes of the medical conditions and provides sustainable, safer healthcare and wellness. 

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Business

Social Media Success Mantras for Small Businesses

You have started a business and are focused on developing your offerings, building your team, and in all this melee, marketing especially on social media is low on your priority list. In this day and age, ignoring social as a medium could be one of your biggest slip-ups. In this piece, NICE Friend and Social Media expert, Rachit Maheshwari talks about ways to develop a robust presence on social media for small businesses.

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Home Decor

Required: Jugalbandi in Cultural and Creative Businesses

Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape. 

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