Tag: yoga

NICE Aarohana

Leveraging Technology to Face Covid Challenges at Wellbeeing, an Integrative Medicine Enterprise on #NICEShareAndCare

Integrative Medicine enterprise, Wellbeeing, is leveraging technology to adapt to the challenges posed by the Covid pandemic.

In the #NICE ShareAndCare series, we feature insights and takeaways from NICE entrepreneurs and the NICE community about how they are adapting to the challenges of the Covid pandemic, especially during its second wave in India.

In this piece, Dr. Roopa Mahender, founder of Wellbeeing shares how they pivoted their approach and used technology extensively to reach out to their clients. 

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NICE Aarohana

#NICEStories – Integrated and Functional Medicine at Wellbeeing with Founder Dr. BG Roopa Lakshmi

Wellbeeing was one of the finalists at the NICE Aarohana Business Plan Competition – Growth Stage. Wellbeeing offers Integrated and Functional Medicine by blending western and eastern systems of medicine. The focus is not only on health but more importantly also on wellness. The approach seeks out the root causes of the medical conditions and provides sustainable, safer healthcare and wellness. 

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Business

Required: Jugalbandi in Cultural and Creative Businesses

Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape. 

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