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Tag: weaver community

India

#NICEStories- Huts and Looms: Intertwining Weaving with Modern Ideals

Has the beauty of sarees ever captivated you? The intricate weaving process to get those beautiful colors and motifs on a blank canvas of cloth is a practiced art. Huts and Looms brings to us these drop dead gorgeous sarees entwined with contemporary ideals. Straight from the weavers, Huts and Looms aims to starts a brand of sustainable handloom fashion that uplifts the weaving community of India.

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India

#NICEStories – How Desi Fashion Brand Shobitam is Growing 300% Annually Across the Globe

#NICEStories: Founded by two women entrepreneurs, Aparna and Ambika Thyagarajan, in 2019, Shobitam is a desi fashion cultural enterprise. After a successful pilot launch on Etsy, they are growing 300% annually across the globe. They design their collections by working with handloom clusters across India.
Their collection caters to a wide demographic, ranging from a variety of sarees to jackets, stoles, and jewelry.
Follow our conversation with founder Aparna Thyagarajan.

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