Tag: social media

NICE Aarohana

#NICEStories: Miharu – Bringing a 4,000-year-old craft from Bengal back in vogue

Do you know what the latest buzz in the jewellery industry is? A 4,000 year-old craft from West Bengal is back with a contemporary twist! Miharu is a cultural enterprise producing handmade accessories from the ancient crafts of Bengal. Parul Bajoria started Miharu when she discovered this dying craft is still prevalent in her hometown Bankura. Follow Parul’s journey as she describes the learning curve she has encountered since she started her social venture.

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NICE Aarohana

Social Media Success Mantras for Small Businesses

You have started a business and are focused on developing your offerings, building your team, and in all this melee, marketing especially on social media is low on your priority list. In this day and age, ignoring social as a medium could be one of your biggest slip-ups. In this piece, NICE Friend and Social Media expert, Rachit Maheshwari talks about ways to develop a robust presence on social media for small businesses.

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