A Beginner’s Guide to Affiliate Marketing
What is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party […]
#NICEStories – Bare Necessities: Initiatives Towards a Circular Economy
Bare Necessities aims to produce essential everyday products that do not contribute to the waste epidemic. In our previous conversation with them on our blog, we highlighted how Bare Necessities […]
Measuring the ROI on your Influencer Marketing Campaigns
In our previous blog posts, we talked about how NICE entrepreneurs could partner with Indian cultural influencers to grow their social media presence. We then spoke about how creating an […]
#NICEStories – Megh Studio: How a Seed of an Idea Grew into an Empire of Floral Fashion
Megh Studio is a cultural enterprise that specializes in floral hand-painted sarees, lehengas, and dupattas. With an expanding catalog and an ever-growing following of 26,000+ on Instagram, this brand has […]
#NICEStories – How Love, Indus Tells a Story Through Product Design by Being Triangles in a Square World
Love, Indus is a luxury skincare company that designs experiential products for their consumers. Embodying the combination of tradition and technology, every piece of their packaging gives the consumer an unparalleled immersive experience. With their incredible attention to detail, their unboxing experience centers around the story of their ingredients that are precious, rare, and beautiful.
Read more about how Love, Indus tells a story through their product and packaging design.
Digital PR with a Culture Touch
PR (Public Relations) packages are carefully curated gift boxes sent to social media influencers to increase the visibility of a particular brand. In our previous blog post on influencer marketing, we spoke about how NICE Entrepreneurs can utilize the power of social media influencers to increase brand visibility. The primary goal of PR packages is for your brand to reach a wider audience and gain more traction.
The Rising Global Desi – the Glam and the ‘Gram
The exponential rise of influencers and social media has provided influencers of Indian origin with the opportunity to portray their culture globally!
How can Indian cultural brands leverage the growing influencer marketing industry? What are the tools and strategies to increase brand awareness and engagement? What makes Instagram the go-to platform for brands and influencers?