#NICEStories – How Desi Fashion Brand Shobitam is Growing 300% Annually Across the Globe

#NICEStories: Founded by two women entrepreneurs, Aparna and Ambika Thyagarajan, in 2019, Shobitam is a desi fashion cultural enterprise. After a successful pilot launch on Etsy, they are growing 300% annually across the globe. They design their collections by working with handloom clusters across India.
Their collection caters to a wide demographic, ranging from a variety of sarees to jackets, stoles, and jewelry.
Follow our conversation with founder Aparna Thyagarajan.

#NICEStories – Nool Magic: With love, From the Loom

Nool Magic is a cultural enterprise that brings sarees directly from the hands of the weaver to that of the customer. Spanning Indian weaves from  Gujarat’s well-known Patola to Telangana’s […]