Has the beauty of sarees ever captivated you? The intricate weaving process to get those beautiful colors and motifs on a blank canvas of cloth is a practiced art. Huts and Looms brings to us these drop dead gorgeous sarees entwined with contemporary ideals. Straight from the weavers, Huts and Looms aims to starts a brand of sustainable handloom fashion that uplifts the weaving community of India.
Handloom weaving is an age-old craft but is slowly losing itself in the pages of history. With stiff competition from power looms and the fast-fashion industry, the challenges of the weavers’ community are humungous. The vision of The Indian Motif is to make the lives of weavers financially viable and to encourage appreciation for handloom clothing among all.
#NICEStories: Founded by two women entrepreneurs, Aparna and Ambika Thyagarajan, in 2019, Shobitam is a desi fashion cultural enterprise. After a successful pilot launch on Etsy, they are growing 300% annually across the globe. They design their collections by working with handloom clusters across India.
Their collection caters to a wide demographic, ranging from a variety of sarees to jackets, stoles, and jewelry.
Follow our conversation with founder Aparna Thyagarajan.
On NICE Conversations, featuring Prof Suresh Bhagavatula, Professor (Entrepreneurship), IIM Bangalore. It’s all about entrepreneurship: mentors, women, cultural and more! Prof Suresh speaks from his knowledge of interacting with different types of entrepreneurs since 2007.
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