#NICEStories: Adira Thoughtful and Sustainable Gifting
Corporate gifting rises to a whole new level with Adira Thoughtful Gifting! If you are a company looking to gift your employees more thoughtfully, then Adira is your go-to place. Adira – Thoughtful Gifting was created by Kadambari Misra, nearly 2 years ago. She started Adira with a motive to put more thought and care into corporate gifting. During her job in the corporate world, she noticed constant negligence in the gifts people like her received from the company. She believes gifting should be based on aesthetics, reusability and thoughtfulness. Catch our conversation with Kadambari as she recounts the inception of her brand and highlights the representation of India’s heritage in her cultural enterprise.