Heritage Spirits, an alcobev enterprise, has taken Goan feni to the world! How did they do it? What did it take? What are the hard-learned lessons? Read on.
Copying another’s work and passing it off as one’s own is, tragically, rather common in the creative and cultural field given how hard it is to prove the provenance of creative works. It is important for all of us to also call out the criminal act of any imitation without permission and attribution!
It is time that all those interested in protecting and promoting Brand India encourage genuine cultural enterprises by respecting and valuing intellectual property rights, IPR.
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