#NICEStories – The Craft Katha: From Reviving Old Art Forms to Creating Unique Products

The Craft Katha is reviving the vanishing culture of art in India by inculcating today’s innovative ideas of style with age-old art forms. It offers an extensive collection of accessories, tableware, wall decor as well as fashion – all seeking inspiration from the myriad of art forms that exist. With the help of authentic craftsmanship, they enable customers to reminisce about the precision and patience that goes into the making of these products.

#NICEStories – Reimagining Saree Fashion at Six Yards Plus, a Sustainable and Versatile Saree Brand

Six Yards Plus is a sustainable and versatile saree brand that is changing the way women of today perceive, consume and experience sarees. Their sarees encompass numerous motifs and draping styles that cater to every kind of woman. This cultural enterprise brings hand-made and environmentally friendly sarees from traditional styles like Kalamkari, Induri and Maheshwari to signature styles that are in-house designed. 

Cultural Businesses in India with Anchal Jain – CoChair, CCBP at IIMA

On NICE Conversations, featuring Anchal Jain – Co-Chair, Creative and Cultural Businesses Programme at IIMA. Anchal has 32 years of entrepreneurial, advisory and academic experience in lifestyle industries. He was the founder and CEO of Primetex Sarl based in Paris. During his career, he has built brands in India and Europe, participating very closely in complete value chain management in fashion and lifestyle businesses.

There is Nothing Soft about Soft Power

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.