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Tag: cultural enterprise

Culture

#NICEStories: Ek Katha Clothing – Redefining Sustainable Luxury Clothing for Women

It is not often that one finds clothes that scream bohemian and chic but have their roots grounded in Indian handlooms. Ek Katha was born out of an intent to create exquisite, sustainable and luxury clothing for women. With its slow paced and traditional approach to products, Ek Katha tells a well-woven story of handlooms of India whilst catering to the likes and comfort of women who appreciate these designs.

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Home Decor

#NICEStories: Prosperity Mirra – Bringing back the reds and the blues in home decor through the art of Terracotta

Prosperity is a craft enterprise focusing on Terracotta & Blue Pottery crafts from the different parts of India. They aspire to bridge the gap between traditional artisans & craft lovers, to cover the distance between remote villages of India and international craft destinations, to cross the divide between aesthetic products and pocket-friendliness and to find a balance between a rich design heritage and modern-day needs.

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Mahua in France
Blog

#NICEStories: MAH Spirits – A French Tribute to Mahua

France has Cognac. Japan has Sake. Korea has Soju. Scotland has the infamous Scotch. The list can go on but not longer than the one our country possesses. From the Goan Feni, Kerala Toddy, Rajasthan’s royal Kesar Kasturi to the Rice & Wine Beers of Northeastern India and Central India’s beloved Mahua, Indian country liquors are diversely unique. Follow our conversation with Mr. Rahul Srivastava to know how the team behind MAH Spirits is collaborating to revive traditional Indian country liquors with Mahua as its forerunner.

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Culture

#NICEStories: Terracotta by Sachii- Handcrafting Pottery with Passion

Pottery is a timeless craft tradition of India. Terracotta by Sachii is on a mission to save the dying clusters of Indian Pottery. Combining her passion, experience and knowledge, Sachii Tripathi aims to strengthen and empower indigenous potters of our country. With a stellar team of master craftsmen, she connects traditional artisans with discerning craft lovers through the power of e-commerce!
Read on to know how Sachii leveraged her love for designing to create a brand that strengthens our unique styles of indigenous clay crafts and the dwindling artisans behind it.

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Culture

#NICEStories: Investing in Adukale, a Food Cultural Business

Looking to fund your cultural enterprise but don’t know how it works? Our recent talk with one of the investors of Adukale – a food-based cultural enterprise covers just that. Adukale is a cultural food enterprise selling ready-to-eat items made with natural ingredients without any added preservatives. Investor Ashwathnarayana talks about the process and challenges behind investing in cultural enterprises. Ashwathanarayana along with his ex-colleagues at Infosys started a Social Venture to invest in early seed level companies that are heading towards becoming promising startups. He talks about the process and challenges behind investing in cultural enterprises. Read on to find out what Ashwathnarayana has to say about Adukale’s growth along with the broader picture of being an investor in other such cultural enterprises.

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Culture

#NICEStories: Travelling through Time with Heritage Inspired

Ever wondered about the rich legacy left behind by our ancestors? Heritage Inspired is here to traverse the trails of history and find out answers to millions of unanswered questions about our deep heritage.
Experiential and insightful tours etched in the prosperous South Indian heritage, Heritage Inspired promotes all-inclusive luxury tourism.
Follow Anand Rajarathinam’s detailed journey as he weaves out an enterprise out of a sheer passion for Indian history.

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Business

#NICEStories: Shoegaro Platform for promoting and selling Indian Handmade Footwear

What’s better than handcrafted footwear that’s affordable and convenient? Shoegaro is a cultural enterprise acting as a platform for artisans to sell handmade footwear. So far, almost 250 artisan families have been positively impacted through Shoegaro. It aims to uphold the Indian art of shoemaking, while making it affordable for customers as well as profitable for the artisans involved. Follow our conversation with Ankit, as he talks about the inception of Shoegaro, the state of artisans in this industry and the challenges that came along while setting up this private enterprise.

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NICE Aarohana

Part 2 – Brand Strategy: Creating a Brand Identity

Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.

How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer’s expectations? Read on to gain brand strategy expert, Preeti Sawhney’s insights as she explains the components of a brand identity.

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A catalyst for building Brand India by empowering India’s cultural enterprises.
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