
#NICEStories: Indigharana – Throwing the spotlight on Indian art
Heritage forms of art in
Heritage forms of art in
It is not often that one finds clothes that scream bohemian and chic but have their roots grounded in Indian handlooms. Ek Katha was born out of an intent to create exquisite, sustainable and luxury clothing for women. With its slow paced and traditional approach to products, Ek Katha tells a well-woven story of handlooms of India whilst catering to the likes and comfort of women who appreciate these designs.
Handloom weaving is an age-old craft but is slowly losing itself in the pages of history. With stiff competition from power looms and the fast-fashion industry, the challenges of the weavers’ community are humungous. The vision of The Indian Motif is to make the lives of weavers financially viable and to encourage appreciation for handloom clothing among all.
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