#NICEStories: Indigharana – Throwing the spotlight on Indian art

Heritage forms of art in India are performed with care and patience. In this fast-paced world, we need to take a moment to slow down and cherish this culture of […]
What is the Role of NICEorg – Network of Indian Cultural Enterprises? A Note from CEO, Vidhyashankar Sathyamurthi

NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.
There is Nothing Soft about Soft Power

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.