You have started a business and are focused on developing your offerings, building your team, and in all this melee, marketing especially on social media is low on your priority list. In this day and age, ignoring social as a medium could be one of your biggest slip-ups. In this piece, NICE Friend and Social Media expert, Rachit Maheshwari talks about ways to develop a robust presence on social media for small businesses.
There is no denying the fact that Covid-19 has led to a paradigm shift in our ways of working, partying, traveling, planning holidays etc. NICE Friend and author, travel blogger, Manjulika Pramod shares her thoughts and insights about the sector in these changed times.
The restaurant business is quite a rewarding one IF the owner is able to “cook the right recipe”! Here are Gautam Gupta’s four ingredients for cooking success with the right recipe from his years in the food business. He is the CEO of Paradise Biryani based in Hyderabad.
Mahashay Dharampal Gulati, ‘MDH Uncle’ as he was known, passed away on 3rd Dec 2020. A generation knows him only as the face of his brand, his appearance in all his commercials, memes and anecdotes. In popular culture, he was a caricature of sorts. But Mahashay Dharam Pal ji traversed a remarkable life journey that would outshine and inspire any millennial or Gen Z achiever of today. A few milestones from NICE Friend, Hari Krishnan, a strategic advisor at CultureDrum.
A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.
Copying another’s work and passing it off as one’s own is, tragically, rather common in the creative and cultural field given how hard it is to prove the provenance of creative works. It is important for all of us to also call out the criminal act of any imitation without permission and attribution!
It is time that all those interested in protecting and promoting Brand India encourage genuine cultural enterprises by respecting and valuing intellectual property rights, IPR.
A new breed of entrepreneurs is emerging to convert the Goan feni metaphor to that of the Scotch whisky one.
The word whisky comes from ancient Gaelic that means “Water of Life”. There’s a need for more passionate people with the entrepreneurial mindset to deliver the water of life to the India story and to make Goan feni, mahua and other desi brews as successful as Scotch whisky or tequila!
Network of Indian Cultural Enterprises – NICE will work towards creating an ecosystem with the cultural entrepreneurs being central players, assisted by funders, mentors and experts. We believe that these successful cultural businesses will ultimately help build Brand India.
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