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Category: NICE Aarohana

Culture

10 Things Millennial Marketers Should Know About ‘MDH Uncle’

Mahashay Dharampal Gulati, ‘MDH Uncle’ as he was known, passed away on 3rd Dec 2020. A generation knows him only as the face of his brand, his appearance in all his commercials, memes and anecdotes. In popular culture, he was a caricature of sorts. But Mahashay Dharam Pal ji traversed a remarkable life journey that would outshine and inspire any millennial or Gen Z achiever of today. A few milestones from NICE Friend, Hari Krishnan, a strategic advisor at CultureDrum.

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Culture

There is Nothing Soft about Soft Power

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.

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NICE Aarohana

Preserve and Promote Culture Through IPR

Copying another’s work and passing it off as one’s own is, tragically, rather common in the creative and cultural field given how hard it is to prove the provenance of creative works. It is important for all of us to also call out the criminal act of any imitation without permission and attribution!

It is time that all those interested in protecting and promoting Brand India encourage genuine cultural enterprises by respecting and valuing intellectual property rights, IPR. 

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India

Required: Jugalbandi in Cultural and Creative Businesses

Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape. 

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A catalyst for building Brand India by empowering India’s cultural enterprises.
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