Featuring Bare Necessities on NICE Stories. Bare Necessities won 1st place at the NICE Aarohana Business Plan Competition – Growth Stage. Bare Necessities produces zero waste personal, lifestyle and homecare products and offers educational workshops and online courses on sustainability.
Wellbeeing was one of the finalists at the NICE Aarohana Business Plan Competition – Growth Stage. Wellbeeing offers Integrated and Functional Medicine by blending western and eastern systems of medicine. The focus is not only on health but more importantly also on wellness. The approach seeks out the root causes of the medical conditions and provides sustainable, safer healthcare and wellness.
Since the launch of DesmondJi Mahua spirit and liqueur in June of 2018, there has been a huge national and international interest in the remarkable “national treasure of India, hidden in plain sight” story of Mahua, the numerous facets of which are steeped in centuries of cultural traditions of millions of adivasis, the denizens of the forests at the heart of the Indian subcontinent. Read here an inclusive and sustainable vision for Mahua and tribal India from Desmond Nazareth and Conrad Braganza.
There is no denying the fact that Covid-19 has led to a paradigm shift in our ways of working, partying, traveling, planning holidays etc. NICE Friend and author, travel blogger, Manjulika Pramod shares her thoughts and insights about the sector in these changed times.
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.
