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Category: Entrepreneur

Culture

#NICEStories: Travelling through Time with Heritage Inspired

Ever wondered about the rich legacy left behind by our ancestors? Heritage Inspired is here to traverse the trails of history and find out answers to millions of unanswered questions about our deep heritage.
Experiential and insightful tours etched in the prosperous South Indian heritage, Heritage Inspired promotes all-inclusive luxury tourism.
Follow Anand Rajarathinam’s detailed journey as he weaves out an enterprise out of a sheer passion for Indian history.

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Culture

#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry

Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal. 

Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.

Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.

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Entrepreneur

Part 2 – Brand Strategy: Creating a Brand Identity

Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.

How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer’s expectations? Read on to gain brand strategy expert, Preeti Sawhney’s insights as she explains the components of a brand identity.

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Lifestyle

Different Funding Sources for Entrepreneurs

The pitch to secure the right amount of funding is daunting for any entrepreneur. Furthermore, securing the right method of funding is an important factor as well.

Read on to gain insights into equity, loans, grants and practices to follow to raise capital.

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Business

#NICEStories – Zishta: Bringing Traditional Indian Cookware and Crafts Back into your Homes

Ever seen your grandmother’s initials etched on your mother’s utensils? India has always carried forward the practice of passing down utensils and serveware generationally. Zishta was started by Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath with a vision to revive and leverage traditional wisdom to make homes more environment friendly and holistic.

Currently serving over 22 countries, Zishta brings to your homes heritage crafts and cookware from their place of origin. Follow Meera’s journey as she highlights the benefits of these age-old practices, and what it takes to make a business sustainable.

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India

#NICEStories: How Plume Jewelry is Redefining Trends in Heritage Jewelry

Wanted your jewelry to speak your mind? Featuring Plume Jewelry, a house of handcrafted fine jewelry. Rupali Gupta and Rakshit Jargad founded Plume with the vision of redefining trends in fine silver jewelry through creative reinterpretation of heritage crafts and design. They create ethno-contemporary designs executed with heritage craftsmanship.
By converting customers’ designs into final pieces with their in-house expertise, Rupali and Rakshit focus on delighting and winning customers. Read on to find out how they are striving to carve a niche in the affordable luxury jewelry space with Plume.

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Culture

Mentorship: Why Does an Entrepreneur Need a Mentor?

Everyone who wants to build their career needs a mentor, whether they’re an entrepreneur, in the corporate world, or in the social sector. Mentorship can be a driving factor in your entrepreneurial growth. However finding a mentor who is the perfect fit is of utmost importance.

How do you find the right mentor? How do you navigate your relationship with them? Read on to find out more.

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Culture

#NICEStories: Towards a ‘Haldi’ lifestyle – The HaldiVita way!

HaldiVita is a cultural enterprise leveraging the many benefits of Suvarna Haldi and is using it as the main ingredient in its range of packaged products. The goodness of turmeric spreads across their customers and farmers, bringing a wholesome change. Know this journey of HaldiVita as told by founder, the very experienced, Sameer Gupta.

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NICE Aarohana

Part 1 – Brand Strategy: A Beginner’s Guide

What are the fundamentals of a brand? What does brand strategy entail? How can a brand communicate its story? Follow our conversation with Preeti Sawhney, a Brand Strategy expert (Principal Brand Strategist, BrandRx), as she takes us through what it takes to make a brand healthier.

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A catalyst for building Brand India by empowering India’s cultural enterprises.
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