#NICEStories- Huts and Looms: Intertwining Weaving with Modern Ideals

Has the beauty of sarees ever captivated you? The intricate weaving process to get those beautiful colors and motifs on a blank canvas of cloth is a practiced art. Huts and Looms brings to us these drop dead gorgeous sarees entwined with contemporary ideals. Straight from the weavers, Huts and Looms aims to starts a brand of sustainable handloom fashion that uplifts the weaving community of India.

#NICEStories: ARTh – Immersing us in the experience of artisanal craft

Over the past decade, the idea of experiencing immersive experiences has gained popularity- especially in the food sector. But have you ever thought of truly experiencing the history, culture and hard work that goes into making jewelry using centuries old artforms? This is what ARTh brings to you – artisanal products from the pages of history

#NICEStories: EkiBeki- Contemporizing Indian Art and Crafts

While art auctions and exhibitions build a perception of high value, this is seen more widely abroad. Yet only by a niche audience views Indian arts and crafts with value. India’s rich heritage and culture contributes to a beautiful spectrum of arts and crafts across the country. They are slowly lost due to lack of awareness. This is where EkiBeki steps in, a company that prizes rural craft above all, giving it a contemporary flair to create stunning pieces. They work towards making Indians more aware about the treasure trove of art in India, while also creating livelihoods for artisans.

#NICEStories: Vibrant Hues- The Beauty of Hand Embroidered Sarees

Vibrant Hues Sarees

Sarees, a cultural imprint of India known worldwide. Six meters of long vivid colors that catch an ethereal beauty transforming a person. Each thread is a piece to a story portrayed by the artisan in their preferred language. VibrantHues, by Rituparna De and her two co-founders, aims to achieve her vision of bringing out the artisanal beauty of sarees to showcase to the world. Along with sarees, they have also recently started product lines in stoles, dupattas, hand-made jewelry, kantha embroidered bed covers and cushion covers, etc.

#NICEStories: Terracotta by Sachii- Handcrafting Pottery with Passion

Pottery is a timeless craft tradition of India. Terracotta by Sachii is on a mission to save the dying clusters of Indian Pottery. Combining her passion, experience and knowledge, Sachii Tripathi aims to strengthen and empower indigenous potters of our country. With a stellar team of master craftsmen, she connects traditional artisans with discerning craft lovers through the power of e-commerce!
Read on to know how Sachii leveraged her love for designing to create a brand that strengthens our unique styles of indigenous clay crafts and the dwindling artisans behind it.

#NICEStories: Investing in Adukale, a Food Cultural Business

Looking to fund your cultural enterprise but don’t know how it works? Our recent talk with one of the investors of Adukale – a food-based cultural enterprise covers just that. Adukale is a cultural food enterprise selling ready-to-eat items made with natural ingredients without any added preservatives. Investor Ashwathnarayana talks about the process and challenges behind investing in cultural enterprises. Ashwathanarayana along with his ex-colleagues at Infosys started a Social Venture to invest in early seed level companies that are heading towards becoming promising startups. He talks about the process and challenges behind investing in cultural enterprises. Read on to find out what Ashwathnarayana has to say about Adukale’s growth along with the broader picture of being an investor in other such cultural enterprises.

#NICEStories: Travelling through Time with Heritage Inspired

Ever wondered about the rich legacy left behind by our ancestors? Heritage Inspired is here to traverse the trails of history and find out answers to millions of unanswered questions about our deep heritage.
Experiential and insightful tours etched in the prosperous South Indian heritage, Heritage Inspired promotes all-inclusive luxury tourism.
Follow Anand Rajarathinam’s detailed journey as he weaves out an enterprise out of a sheer passion for Indian history.

#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry

Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal. 

Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.

Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.

#NICEStories: Shoegaro Platform for promoting and selling Indian Handmade Footwear

What’s better than handcrafted footwear that’s affordable and convenient? Shoegaro is a cultural enterprise acting as a platform for artisans to sell handmade footwear. So far, almost 250 artisan families have been positively impacted through Shoegaro. It aims to uphold the Indian art of shoemaking, while making it affordable for customers as well as profitable for the artisans involved. Follow our conversation with Ankit, as he talks about the inception of Shoegaro, the state of artisans in this industry and the challenges that came along while setting up this private enterprise.

Part 3 – Brand Strategy: What’s in a Name?

How often have you judged a book by its cover? A brand name and logo is the jacket worn by any enterprise.
How can you imbue meaning into a brand name? Which palette makes up the perfect logo? How can you sync the brand name with the brand characteristics? Read on to understand how to convey the brand story with the brand name and logo. From Branding expert, Preeti Sawhney.