#NICEStories: Co-Creating a Future for Indian crafts in Tandem with the Artisans – The TICP Mantra
The shared vision of preserving
The shared vision of preserving
In today’s fast-paced world, we
Have you ever wanted merchandise that reflects your spiritual beliefs as much as it does your style? Well that’s what Studio Āgāmi brings to you, with t-shirts, mugs, journals etc. tailored to contemporary designs that showcase the Ancient Indian teachings of Santana Dharma.
Has the beauty of sarees ever captivated you? The intricate weaving process to get those beautiful colors and motifs on a blank canvas of cloth is a practiced art. Huts and Looms brings to us these drop dead gorgeous sarees entwined with contemporary ideals. Straight from the weavers, Huts and Looms aims to starts a brand of sustainable handloom fashion that uplifts the weaving community of India.
Over the past decade, the idea of experiencing immersive experiences has gained popularity- especially in the food sector. But have you ever thought of truly experiencing the history, culture and hard work that goes into making jewelry using centuries old artforms? This is what ARTh brings to you – artisanal products from the pages of history
While art auctions and exhibitions build a perception of high value, this is seen more widely abroad. Yet only by a niche audience views Indian arts and crafts with value. India’s rich heritage and culture contributes to a beautiful spectrum of arts and crafts across the country. They are slowly lost due to lack of awareness. This is where EkiBeki steps in, a company that prizes rural craft above all, giving it a contemporary flair to create stunning pieces. They work towards making Indians more aware about the treasure trove of art in India, while also creating livelihoods for artisans.
Sarees, a cultural imprint of India known worldwide. Six meters of long vivid colors that catch an ethereal beauty transforming a person. Each thread is a piece to a story portrayed by the artisan in their preferred language. VibrantHues, by Rituparna De and her two co-founders, aims to achieve her vision of bringing out the artisanal beauty of sarees to showcase to the world. Along with sarees, they have also recently started product lines in stoles, dupattas, hand-made jewelry, kantha embroidered bed covers and cushion covers, etc.
Pottery is a timeless craft tradition of India. Terracotta by Sachii is on a mission to save the dying clusters of Indian Pottery. Combining her passion, experience and knowledge, Sachii Tripathi aims to strengthen and empower indigenous potters of our country. With a stellar team of master craftsmen, she connects traditional artisans with discerning craft lovers through the power of e-commerce!
Read on to know how Sachii leveraged her love for designing to create a brand that strengthens our unique styles of indigenous clay crafts and the dwindling artisans behind it.
Looking to fund your cultural enterprise but don’t know how it works? Our recent talk with one of the investors of Adukale – a food-based cultural enterprise covers just that. Adukale is a cultural food enterprise selling ready-to-eat items made with natural ingredients without any added preservatives. Investor Ashwathnarayana talks about the process and challenges behind investing in cultural enterprises. Ashwathanarayana along with his ex-colleagues at Infosys started a Social Venture to invest in early seed level companies that are heading towards becoming promising startups. He talks about the process and challenges behind investing in cultural enterprises. Read on to find out what Ashwathnarayana has to say about Adukale’s growth along with the broader picture of being an investor in other such cultural enterprises.
Ever wondered about the rich legacy left behind by our ancestors? Heritage Inspired is here to traverse the trails of history and find out answers to millions of unanswered questions about our deep heritage.
Experiential and insightful tours etched in the prosperous South Indian heritage, Heritage Inspired promotes all-inclusive luxury tourism.
Follow Anand Rajarathinam’s detailed journey as he weaves out an enterprise out of a sheer passion for Indian history.