Blog
#NICEStories – PureCloth: Kid, Budget and Eco Friendly Clothes
Two mothers dreamt of sustainable
Category: Customer
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Entrepreneur
#NICEStories: Vibrant Hues- The Beauty of Hand Embroidered Sarees
Sarees, a cultural imprint of India known worldwide. Six meters of long vivid colors that catch an ethereal beauty transforming a person. Each thread is a piece to a story portrayed by the artisan in their preferred language. VibrantHues, by Rituparna De and her two co-founders, aims to achieve her vision of bringing out the artisanal beauty of sarees to showcase to the world. Along with sarees, they have also recently started product lines in stoles, dupattas, hand-made jewelry, kantha embroidered bed covers and cushion covers, etc.
Culture
#NICEStories – Zishta: Bringing Traditional Indian Cookware and Crafts Back into your Homes
Ever seen your grandmother’s initials etched on your mother’s utensils? India has always carried forward the practice of passing down utensils and serveware generationally. Zishta was started by Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath with a vision to revive and leverage traditional wisdom to make homes more environment friendly and holistic.
Currently serving over 22 countries, Zishta brings to your homes heritage crafts and cookware from their place of origin. Follow Meera’s journey as she highlights the benefits of these age-old practices, and what it takes to make a business sustainable.
NICE Aarohana
#NICEStories: How Plume Jewelry is Redefining Trends in Heritage Jewelry
Wanted your jewelry to speak your mind? Featuring Plume Jewelry, a house of handcrafted fine jewelry. Rupali Gupta and Rakshit Jargad founded Plume with the vision of redefining trends in fine silver jewelry through creative reinterpretation of heritage crafts and design. They create ethno-contemporary designs executed with heritage craftsmanship.
By converting customers’ designs into final pieces with their in-house expertise, Rupali and Rakshit focus on delighting and winning customers. Read on to find out how they are striving to carve a niche in the affordable luxury jewelry space with Plume.
Enterprise
#NICEStories – Building Blocks for Indian Heritage Themed Toys, Gifts and Souvenirs at Indic Bricks
Indic Bricks, is a brand of Ekarik, founded by Meghna Bhutoria with the aim of bringing Indian culture to a child’s toy box. A favorite amongst both adults and children, Indic Bricks has introduced Indian heritage-themed building blocks collections, consisting sets of temples, deities, yoga asanas and more.
Read on to find out how Indic Bricks is bringing heritage home in form of toys, gifts, and souvenirs, block by block.
Business
#NICEStories – MeMeraki: Online Masterclasses with Artisans to Revive Indian Traditional Arts and Crafts
MeMeraki is a ‘Culture-tech’ platform enabling traditional rural artisans to be digital creators for the first time in the creator economy with Content (online art & craft masterclasses, live classes) and commerce (art kits, artworks marketplace).
Initially founded by Yosha Gupta as a passion project to bring folk arts to the limelight, MeMeraki has evolved from selling exquisite handpainted bags to a treasury of masterclasses hosted by artisans from all over
Culture
#NICEStories – How Desi Fashion Brand Shobitam is Growing 300% Annually Across the Globe
#NICEStories: Founded by two women entrepreneurs, Aparna and Ambika Thyagarajan, in 2019, Shobitam is a desi fashion cultural enterprise. After a successful pilot launch on Etsy, they are growing 300% annually across the globe. They design their collections by working with handloom clusters across India.
Their collection caters to a wide demographic, ranging from a variety of sarees to jackets, stoles, and jewelry.
Follow our conversation with founder Aparna Thyagarajan.
Business
#NICEStories – From Shark Tank Success to Eyeing a 1000 crore Snacks Business at Tagz Foods
#NICEStories: Want your fix of potato chips but want freedom from the fried and oily packets? Tagz Foods introduced a variety of popped chips for the first time in India. Made under high temperature and pressure with 50% less fat, it’s available in a range of flavours.
Follow our conversation with the CEO and founder, Anish Basu Roy, as he takes us through their Shark Tank Journey and his vision of making Tagz India’s fastest food sector company to reach the 1000 crore mark.
One of the deep desires with which he started TagZ was to take an Indian snacking brand international. Read on to know more.
Business
#NICEStories – Beyond Snack: Going Beyond the Shark Tank Pitch
#NICEStories: Beyond Snack is a cultural enterprise that manufactures authentic Kerala Banana Chips. Made from farm-fresh Nendran bananas in a completely automated process, theur banana chips are of the highest quality. Follow the journey of the founder, Manas Madhu, as he tells us the story of his successful stint on Shark Tank, making Beyond Snack a household name.
Entrepreneur
#NICEStories – Just Be Mama: Holistic Postnatal Care for Mothers
#NICEStories: Just Be Mama is a cultural enterprise that caters to the holistic postnatal care of mothers. Leveraging traditional Indian ingredients and superfoods, they make nutritional and tasty products that promote lactation. Follow the journey of Richie Chourasia and Neha Sundaran as they foster a community of new mothers to provide them the support they need.
