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Category: Culture

NICE Aarohana

#NICEStories: Shoegaro Platform for promoting and selling Indian Handmade Footwear

What’s better than handcrafted footwear that’s affordable and convenient? Shoegaro is a cultural enterprise acting as a platform for artisans to sell handmade footwear. So far, almost 250 artisan families have been positively impacted through Shoegaro. It aims to uphold the Indian art of shoemaking, while making it affordable for customers as well as profitable for the artisans involved. Follow our conversation with Ankit, as he talks about the inception of Shoegaro, the state of artisans in this industry and the challenges that came along while setting up this private enterprise.

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Entrepreneur

Part 2 – Brand Strategy: Creating a Brand Identity

Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.

How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer’s expectations? Read on to gain brand strategy expert, Preeti Sawhney’s insights as she explains the components of a brand identity.

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Lifestyle

Different Funding Sources for Entrepreneurs

The pitch to secure the right amount of funding is daunting for any entrepreneur. Furthermore, securing the right method of funding is an important factor as well.

Read on to gain insights into equity, loans, grants and practices to follow to raise capital.

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Business

#NICEStories – Zishta: Bringing Traditional Indian Cookware and Crafts Back into your Homes

Ever seen your grandmother’s initials etched on your mother’s utensils? India has always carried forward the practice of passing down utensils and serveware generationally. Zishta was started by Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath with a vision to revive and leverage traditional wisdom to make homes more environment friendly and holistic.

Currently serving over 22 countries, Zishta brings to your homes heritage crafts and cookware from their place of origin. Follow Meera’s journey as she highlights the benefits of these age-old practices, and what it takes to make a business sustainable.

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Culture

#NICEStories: BluePine Foods – Hand-crafting authentic Himalayan cuisine to grabbing a deal on Shark Tank with Momos

Love momos but want the ultimate authentic experience? Handcrafted with love, BluePine Foods brings momos right to your doorstep! Chef and Masterchef Season 3 contestant Aditi Madan, started BluePine Foods with a strong purpose to remove the misrepresentation of Himalayan food being unhygienic and unhealthy.
Functioning under the brand name Yangkiez, her passion and efforts led to constant support from her family and co-workers and BluePine Foods went on to bag a deal on Shark Tank India (Season 1, Episode 1)
Follow our conversation with Momo Mami herself as she takes us through the journey of her establishment along with immaculate advice for cultural entrepreneurs throughout the country.

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Culture

#NICEStories: How Plume Jewelry is Redefining Trends in Heritage Jewelry

Wanted your jewelry to speak your mind? Featuring Plume Jewelry, a house of handcrafted fine jewelry. Rupali Gupta and Rakshit Jargad founded Plume with the vision of redefining trends in fine silver jewelry through creative reinterpretation of heritage crafts and design. They create ethno-contemporary designs executed with heritage craftsmanship.
By converting customers’ designs into final pieces with their in-house expertise, Rupali and Rakshit focus on delighting and winning customers. Read on to find out how they are striving to carve a niche in the affordable luxury jewelry space with Plume.

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Business

Mentorship: Why Does an Entrepreneur Need a Mentor?

Everyone who wants to build their career needs a mentor, whether they’re an entrepreneur, in the corporate world, or in the social sector. Mentorship can be a driving factor in your entrepreneurial growth. However finding a mentor who is the perfect fit is of utmost importance.

How do you find the right mentor? How do you navigate your relationship with them? Read on to find out more.

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Culture

#NICEStories: Towards a ‘Haldi’ lifestyle – The HaldiVita way!

HaldiVita is a cultural enterprise leveraging the many benefits of Suvarna Haldi and is using it as the main ingredient in its range of packaged products. The goodness of turmeric spreads across their customers and farmers, bringing a wholesome change. Know this journey of HaldiVita as told by founder, the very experienced, Sameer Gupta.

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Culture

Part 1 – Brand Strategy: A Beginner’s Guide

What are the fundamentals of a brand? What does brand strategy entail? How can a brand communicate its story? Follow our conversation with Preeti Sawhney, a Brand Strategy expert (Principal Brand Strategist, BrandRx), as she takes us through what it takes to make a brand healthier.

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