Category: Culture

Culture

Vision for Mahua and Tribal India – Inclusive and Global

Since the launch of DesmondJi Mahua spirit and liqueur in June of 2018, there has been a huge national and international interest in the remarkable “national treasure of India, hidden in plain sight” story of Mahua, the numerous facets of which are steeped in centuries of cultural traditions of millions of adivasis, the denizens of the forests at the heart of the Indian subcontinent. Read here an inclusive and sustainable vision for Mahua and tribal India from Desmond Nazareth and Conrad Braganza.

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Culture

10 Things Millennial Marketers Should Know About ‘MDH Uncle’

Mahashay Dharampal Gulati, ‘MDH Uncle’ as he was known, passed away on 3rd Dec 2020. A generation knows him only as the face of his brand, his appearance in all his commercials, memes and anecdotes. In popular culture, he was a caricature of sorts. But Mahashay Dharam Pal ji traversed a remarkable life journey that would outshine and inspire any millennial or Gen Z achiever of today. A few milestones from NICE Friend, Hari Krishnan, a strategic advisor at CultureDrum.

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NICE Aarohana

There is Nothing Soft about Soft Power

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.

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Business

Required: Jugalbandi in Cultural and Creative Businesses

Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape. 

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