NICE Blog

Your ultimate guide to travel and tourism trends that are set to strengthen in the new year and last beyond 2022. Last word? Experience is everything!

The exponential rise of influencers and social media has provided influencers of Indian origin with the opportunity to portray their culture globally!How can Indian cultural brands leverage the growing influencer marketing industry? What are the tools and strategies to increase brand awareness and engagement? What makes Instagram the go-to platform for brands and influencers?

Sangopan Tendercare, a finalist at the NICE Aarohana Business Plan Competition – Early Stage, is a digital platform that helps moms-to-be and new moms. Sangopan aims to be a “Guardian Angel” for the mother and baby during pregnancy & motherhood.Featuring Sangopan on NICE Stories.

Tharangini Studio, a finalist at the NICE Aarohana Business Plan Competition, is a B2B business for home furnishing and fashion brands with sustainable, organic, hand block printed fabrics and products. Proudly woman-owned since 1977!Featuring the Tharangini Studio story on NICE Stories.

NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.

With the lifting of travel restrictions, what does the future of experiential tourism hold for cultural entrepreneurs? Read on.