NICE Blog
Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer's expectations? Read on to gain brand strategy expert, Preeti Sawhney's insights as she explains the components of a brand identity.
The pitch to secure the right amount of funding is daunting for any entrepreneur. Furthermore, securing the right method of funding is an important factor as well.Read on to gain insights into equity, loans, grants and practices to follow to raise capital.
Do you know what the latest buzz in the jewellery industry is? A 4,000 year-old craft from West Bengal is back with a contemporary twist! Miharu is a cultural enterprise producing handmade accessories from the ancient crafts of Bengal. Parul Bajoria started Miharu when she discovered this dying craft is still prevalent in her hometown Bankura. Follow Parul's journey as she describes the learning curve she has encountered since she started her social venture.
Ever seen your grandmother’s initials etched on your mother’s utensils? India has always carried forward the practice of passing down utensils and serveware generationally. Zishta was started by Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath with a vision to revive and leverage traditional wisdom to make homes more environment friendly and holistic.Currently serving over 22 countries, Zishta brings to your homes heritage crafts and cookware from their place of origin. Follow Meera’s journey as she highlights the benefits of these age-old practices, and what it takes to make a business sustainable.
Love momos but want the ultimate authentic experience? Handcrafted with love, BluePine Foods brings momos right to your doorstep! Chef and Masterchef Season 3 contestant Aditi Madan, started BluePine Foods with a strong purpose to remove the misrepresentation of Himalayan food being unhygienic and unhealthy. Functioning under the brand name Yangkiez, her passion and efforts led to constant support from her family and co-workers and BluePine Foods went on to bag a deal on Shark Tank India (Season 1, Episode 1) Follow our conversation with Momo Mami herself as she takes us through the journey of her establishment along with immaculate advice for cultural entrepreneurs throughout the country.
Wanted your jewelry to speak your mind? Featuring Plume Jewelry, a house of handcrafted fine jewelry. Rupali Gupta and Rakshit Jargad founded Plume with the vision of redefining trends in fine silver jewelry through creative reinterpretation of heritage crafts and design. They create ethno-contemporary designs executed with heritage craftsmanship. By converting customers’ designs into final pieces with their in-house expertise, Rupali and Rakshit focus on delighting and winning customers. Read on to find out how they are striving to carve a niche in the affordable luxury jewelry space with Plume.
