NICE Blog
What's better than handcrafted footwear that's affordable and convenient? Shoegaro is a cultural enterprise acting as a platform for artisans to sell handmade footwear. So far, almost 250 artisan families have been positively impacted through Shoegaro. It aims to uphold the Indian art of shoemaking, while making it affordable for customers as well as profitable for the artisans involved. Follow our conversation with Ankit, as he talks about the inception of Shoegaro, the state of artisans in this industry and the challenges that came along while setting up this private enterprise.
How often have you judged a book by its cover? A brand name and logo is the jacket worn by any enterprise. How can you imbue meaning into a brand name? Which palette makes up the perfect logo? How can you sync the brand name with the brand characteristics? Read on to understand how to convey the brand story with the brand name and logo. From Branding expert, Preeti Sawhney.
Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer's expectations? Read on to gain brand strategy expert, Preeti Sawhney's insights as she explains the components of a brand identity.
The pitch to secure the right amount of funding is daunting for any entrepreneur. Furthermore, securing the right method of funding is an important factor as well.Read on to gain insights into equity, loans, grants and practices to follow to raise capital.
Do you know what the latest buzz in the jewellery industry is? A 4,000 year-old craft from West Bengal is back with a contemporary twist! Miharu is a cultural enterprise producing handmade accessories from the ancient crafts of Bengal. Parul Bajoria started Miharu when she discovered this dying craft is still prevalent in her hometown Bankura. Follow Parul's journey as she describes the learning curve she has encountered since she started her social venture.
Ever seen your grandmother’s initials etched on your mother’s utensils? India has always carried forward the practice of passing down utensils and serveware generationally. Zishta was started by Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath with a vision to revive and leverage traditional wisdom to make homes more environment friendly and holistic.Currently serving over 22 countries, Zishta brings to your homes heritage crafts and cookware from their place of origin. Follow Meera’s journey as she highlights the benefits of these age-old practices, and what it takes to make a business sustainable.
