In the world of fashion, few things carry the timeless charm and cultural significance of the humble bindi. Yet, through the eyes of an entrepreneur like Meghna, this ancient accessory becomes a canvas for creativity, sustainability, and empowerment. This is the story of The Bindi Project, a brand born out of tradition, driven by innovation, and rooted in the belief that every woman should celebrate the goddess within her.
A One-Woman Army
The journey of The Bindi Project began in 2022, but for the woman behind it, the seeds of entrepreneurship were sown long before. Meghna launched her first venture at the age of 23, walking away from a successful corporate career to create “Levitate”, a store in Bangalore known for its eclectic mix of Indian craft and design. For 18 years, Levitate thrived, becoming a haven for lovers of chunky jewellery, vintage pieces, and handmade treasures from across rural India.
However, when COVID-19 struck, she felt it was time for a new chapter. And with that, The Bindi Project was born—a brand dedicated to upcycling, sustainability, and creating bindis with a story.
Products and Branding
The Bindi Project’s product line is a beautiful reflection of traditional values blended with a modern aesthetic. Each bindi is handcrafted using upcycled materials, making them not only eco-friendly but also one-of-a-kind. From delicate, minimalistic designs to vibrant, bold statements, there’s a bindi for every occasion. From stylists, fashion brands and accessory brands to individual women, the Bindi Project has design and quantities to offer to all. To style editorially or for everyday wear, Meghna has seen it all and recommends her bindi’s as thoughtful gifts this festive season.
To explore the full collection, visit The Bindi Project.
When it comes to branding, Meghna explains, “I’ve collaborated with influencers and stylists to take the brand to the next level through their visuals, and I’ve created alternative packaging for a more chic, urban vibe.” The minimalist yet eye-catching packaging reflects the modern, city-friendly essence of The Bindi Project while staying true to its cultural roots. She adds, “My drive comes from filling in the blanks. I’ve always wanted to create value where it’s missing, to do things differently, and that’s what The Bindi Project is about.”
Testimonials: A Stylist’s Dream
The impact of The Bindi Project has already made waves in the fashion industry. A stylist from Kolkata shared their experience of working with the brand: “There was so much going on with the model’s outfit, but once I added the bindi, everything just fell into place. It was the missing piece that tied the whole look together.”
It’s feedback like this that drives Meghna to continue innovating. “It’s amazing how such a small element can complete a picture,” she says. Additionally, customers have reached out to express how the bindis make them feel confident and beautiful. “By using such a small product, women have told me that they feel so much more beautiful and empowered,” she shares proudly.
Overcoming Challenges in an Unorganized Market
The Bindi Project has faced typical challenges that come with operating in the unorganized cultural sector. Streamlining operations, building effective collaborations, and navigating digital advertising and technology have been slightly challenging.
Empowerment Through Collaboration
What started as a solo endeavor soon grew into something more. “Recently, I’ve started working with a very enterprising house help who is also a single mother. She works on some of the simpler bindis from home, earning extra money while balancing her family responsibilities.” This collaboration is not just about expanding production but about giving back and creating opportunities for women who, like the founder herself, have immense potential.
Crafting with Purpose
At the core of The Bindi Project lies a deep commitment to sustainability. Meghna was inspired by conversations with women who recalled their grandmothers wearing reusable gold bindis. From scraps of fabric donated by friends to leftover leather from other designers, every bindi is a zero-waste product. This commitment has allowed The Bindi Project to stand out in a crowded marketplace, offering a unique product with a strong cultural heritage and an equally strong environmental conscience.
A Vision for the Future
For Meghna, the future of The Bindi Project is about more than just expanding production—it’s about creating a lasting impact. “I’ve always believed in creating value. My goal is about doing better, offering more, and filling in the blanks of what’s missing,” she explains.
With a desire to reach women across the country and an aim to make her product as accessible as possible, she’s now looking to scale. “I have a really great product, and now it’s about getting the right team, the right support, and maybe even funding to take this project to the next level,” she says, determinedly.
Association with NICEorg
The Bindi Project’s journey has been enhanced by NICEorg, which has provided a platform to showcase the brand’s unique offerings. Meghna reflects on her involvement with NICE Samanvay, saying, “It was an incredible opportunity for visibility and networking. NICE Samanvay connected me with other cultural entrepreneurs and potential partners, which helped the brand grow in unexpected ways.”
The Bindi Project stands as a testament to the power of creativity, resilience, and empowerment. It’s more than a fashion statement—it’s a movement, a reminder that, with the right vision and collaboration, even the simplest accessory can become a symbol of strength, culture, and sustainability.
