Careers

Sanjay Anandaram joins NICE as Co-Founder

Center for Soft Power an initiative of Indic Academy for promoting Indian soft power is pleased to welcome Sanjay Anandaram as the co-founder of NICE.

Center for Soft Power an initiative of Indic Academy for promoting Indian soft power is pleased to welcome Sanjay Anandaram as the co-founder of NICE (Network of Indian Cultural Enterprises).

Over the last few years, CSP has incubated the idea of NICE and incorporated a separate Sec 8 company for this purpose in February 2019. The idea of NICE is to nurture cultural and creative entrepreneurs, build an ecosystem of industry experts and mentors, develop a global network of angel investors and also act as an advocacy platform. NICE is now being hived off as an independently run organization with its own governance structure with an initial set up grant of Rs 1 crore from CSP. Hari Kiran will continue on board of NICE as its Founder.

Commenting on the development Vijayalakshmi Vijayakumar, Director for CSP said “ We are extremely pleased with Sanjay Anandaram coming on Board to steer NICE to fulfill its purpose. Our job as an incubator is now completed and NICE will now operate as an independent entity. We look forward to exciting times in the cultural and creative entrepreneurship space. We also look forward to working with NICE on various programs in times to come. We wish Sanjay and his team all the very best.”

Hari Kiran founder of Indic Academy said “Sanjay is a foremost thought leader when it comes to entrepreneurship. The 100 insights he codified as “Start Up Mantras” should be a textbook in any course on entrepreneurship. He is deeply passionate about Brand India and has been a long term votary of building global brands from indigenous products. Such a combination is rare and the perfect fit for NICE. All ideas need execution and I can think of no other person more capable to fulfil this vision than Sanjay. I look forward to working under his guidance as he takes NICE forward.”

The announcement was officially released by Indic Academy here.

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