NICEorg in collaboration with Venture Intelligence launched the second NICE Cultural Enterprises Investment Report 2022 that tracks Private Equity and Venture Capital investments for Indian cultural enterprises for the year 2022. This report follows the country’s first Cultural Enterprises Investment Report 2021 and tracks investments in Indian cultural enterprises belonging to the five NICE Focus Sectors

Read the Report Here:

We are also delighted to share that the report covers cultural enterprises funded by NICE Investors. These include MeMeraki, KandeeFactory, Indic Inspirations and Ayurythm. The report also covers successful fundraising by 17 cultural enterprises via Shark Tank India (Season 1), cumulating to  $1.38 million (₹10.3 crore) attesting to the growing cultural enterprises ecosystem that NICorg aims to foster.

Investments in cultural businesses are of critical importance for India’s cultural entrepreneurship ecosystem to shape up. The NICE Cultural Enterprises Investment Report is a one-of-its-kind study to help cultural entrepreneurs, investors and corporate leaders and researchers understand the opportunities and activities in the cultural enterprise landscape.  It provides data covering investment amounts, companies that raised funds, market trends,  exits and geographical distribution. 

Private Equity-Venture Capital (PE-VC) investors made 98 investments worth about $1,086 million (₹8,532 crore) in NICE Sectors during 2022. 23 PE-VC exit deals were made in NICE Sector companies harvesting about $885 million (₹6,954 crore) for their investors. Angel networks and super angels made 115 investments across NICE Sector Companies during the year. 

Sector-wise, the top three PE-VC investments went to the Food and Beverages category. Investments included Country Delight, Paradise Biryani and Impresario Entertainment & Hospitality. This was followed by Health, Beauty and Wellness; Fashion and Accessories; Home Decor and Furnishings and Experiential Tourism. In terms of geography, startups that raised funding hailed from four cities – Bangalore, Delhi, Mumbai and Hyderabad.

Sector-wise PE-VC Investments in 2022

Read the Report Here to know more about key investments, trends and opportunities.

Are you a cultural entrepreneur looking to raise funds or want support? Write to us at 

About NICEorg

The Network of Indian Cultural Enterprises (NICEorg) is a not-for-profit organization working towards creating an ecosystem of cultural enterprises in the five NICE Focus Sectors.  NICEorg focuses upon creating an ecosystem of cultural entrepreneurs  Investors, mentors, industry experts, and partners from various spheres of activities including academia, industry apex bodies and media.

About Venture Intelligence

Venture Intelligence, a division of TSJ Media Pvt Ltd, is the leading provider of data on private company financials, transactions, and their valuations. Commenting on the partnership with NICEorg, Arun Natarajan, Founder, Venture Intelligence said “The timing of the partnership – coming at a time when there is a marked rise in interest among VC-PE investors in sectors like D2C brands – is very opportune.

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First Indian Cultural Enterprise Investment Report 2021

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