NICE Samvaad – Cultural Entrepreneurship in India: Trends, Opportunities and Challenges
NICE Samvaad – Cultural Entrepreneurship in India: Trends, Opportunities and Challenges with Mini Menon, Co-founder and Editor of Peepul Tree and Live History India.
#NICEStories: OneShoe Travels – Travel More. Travel Better. Travel Right.
Travel turns responsible when one respects a destination’s environment, community and culture. The OneShoe Travel Trust was founded to understand and appreciate our planet and its diverse people. It’s no more about just traveling. It’s about traveling right.
#NICEStories: Chalo Hoppo – Nurturing tourism in North-East India
Chalo Hoppo is a travel company curating trips to the north-eastern part of India. Officially started in 2016 by John, Devraj, Nishant and Chetan – three of whom were from […]
What is the Role of NICEorg – Network of Indian Cultural Enterprises? A Note from CEO, Vidhyashankar Sathyamurthi
NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.
What Does the Future Hold for Experiential Tourism Enterprises as Borders Begin to Open Up?
With the lifting of travel restrictions, what does the future of experiential tourism hold for cultural entrepreneurs? Read on.
Entrepreneurship in Tourism – Adapt, Evolve and Look Forward!
There is no denying the fact that Covid-19 has led to a paradigm shift in our ways of working, partying, traveling, planning holidays etc. NICE Friend and author, travel blogger, Manjulika Pramod shares her thoughts and insights about the sector in these changed times.
There is Nothing Soft about Soft Power
A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.
Required: Jugalbandi in Cultural and Creative Businesses
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.