Entrepreneurship in Tourism – Adapt, Evolve and Look Forward!

There is no denying the fact that Covid-19 has led to a paradigm shift in our ways of working, partying, traveling, planning holidays etc. NICE Friend and author, travel blogger, Manjulika Pramod shares her thoughts and insights about the sector in these changed times.

There is Nothing Soft about Soft Power

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.

Required: Jugalbandi in Cultural and Creative Businesses

Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.