NICE Samvaad – Cultural Entrepreneurship in India: Trends, Opportunities and Challenges with Mini Menon, Co-founder and Editor of Peepul Tree and Live History India.
Travel turns responsible when one respects a destination’s environment, community and culture. The OneShoe Travel Trust was founded to understand and appreciate our planet and its diverse people. It’s no more about just traveling. It’s about traveling right.
Chalo Hoppo is a travel
NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.
With the lifting of travel restrictions, what does the future of experiential tourism hold for cultural entrepreneurs? Read on.
There is no denying the fact that Covid-19 has led to a paradigm shift in our ways of working, partying, traveling, planning holidays etc. NICE Friend and author, travel blogger, Manjulika Pramod shares her thoughts and insights about the sector in these changed times.
A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.
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