#NICEStories: Adira Thoughtful and Sustainable Gifting
Corporate gifting rises to a whole new level with Adira Thoughtful Gifting! If you are a company looking to gift your employees more thoughtfully, then Adira is your go-to place. Adira – Thoughtful Gifting was created by Kadambari Misra, nearly 2 years ago. She started Adira with a motive to put more thought and care into corporate gifting. During her job in the corporate world, she noticed constant negligence in the gifts people like her received from the company. She believes gifting should be based on aesthetics, reusability and thoughtfulness. Catch our conversation with Kadambari as she recounts the inception of her brand and highlights the representation of India’s heritage in her cultural enterprise.
A Beginner’s Guide to Affiliate Marketing
What is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party […]
#NICEStories – Bare Necessities: Initiatives Towards a Circular Economy
Bare Necessities aims to produce essential everyday products that do not contribute to the waste epidemic. In our previous conversation with them on our blog, we highlighted how Bare Necessities […]
Measuring the ROI on your Influencer Marketing Campaigns
In our previous blog posts, we talked about how NICE entrepreneurs could partner with Indian cultural influencers to grow their social media presence. We then spoke about how creating an […]
#NICEStories – Megh Studio: How a Seed of an Idea Grew into an Empire of Floral Fashion
Megh Studio is a cultural enterprise that specializes in floral hand-painted sarees, lehengas, and dupattas. With an expanding catalog and an ever-growing following of 26,000+ on Instagram, this brand has […]
#NICEStories – How Love, Indus Tells a Story Through Product Design by Being Triangles in a Square World
Love, Indus is a luxury skincare company that designs experiential products for their consumers. Embodying the combination of tradition and technology, every piece of their packaging gives the consumer an unparalleled immersive experience. With their incredible attention to detail, their unboxing experience centers around the story of their ingredients that are precious, rare, and beautiful.
Read more about how Love, Indus tells a story through their product and packaging design.
#NICEStories – How Love Indus Took India to the US Skincare Market
Love, Indus is a luxury skincare company launched in early 2021. Combining India’s regional riches with New York’s transformative technology, Love, Indus creates potent potions to give you an unparalleled […]
#NICEStories – Ethical, Sustainable, Organic, Hand Block Printed Fabrics at Tharangini Studio with Padmini Govind
Tharangini Studio, a finalist at the NICE Aarohana Business Plan Competition, is a B2B business for home furnishing and fashion brands with sustainable, organic, hand block printed fabrics and products. Proudly woman-owned since 1977!
Featuring the Tharangini Studio story on NICE Stories.
What is the Role of NICEorg – Network of Indian Cultural Enterprises? A Note from CEO, Vidhyashankar Sathyamurthi
NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.
#NICEStories – How Heritage Spirits Took Goan Feni to the World with Founder Vrushab Habib
Heritage Spirits, an alcobev enterprise, has taken Goan feni to the world! How did they do it? What did it take? What are the hard-learned lessons? Read on.