#NICEStories: Terracotta by Sachii- Handcrafting Pottery with Passion
Pottery is a timeless craft tradition of India. Terracotta by Sachii is on a mission to save the dying clusters of Indian Pottery. Combining her passion, experience and knowledge, Sachii Tripathi aims to strengthen and empower indigenous potters of our country. With a stellar team of master craftsmen, she connects traditional artisans with discerning craft lovers through the power of e-commerce!
Read on to know how Sachii leveraged her love for designing to create a brand that strengthens our unique styles of indigenous clay crafts and the dwindling artisans behind it.
Required: Jugalbandi in Cultural and Creative Businesses
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.