#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry
Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal.
Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.
Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.