#NICEStories – Nool Magic: With love, From the Loom

Nool Magic is a cultural enterprise that brings sarees directly from the hands of the weaver to that of the customer. Spanning Indian weaves from Gujarat’s well-known Patola to Telangana’s […]
A Beginner’s Guide to Affiliate Marketing

What is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party […]
#NICEStories – Bare Necessities: Initiatives Towards a Circular Economy

Bare Necessities aims to produce essential everyday products that do not contribute to the waste epidemic. In our previous conversation with them on our blog, we highlighted how Bare Necessities […]
Measuring the ROI on your Influencer Marketing Campaigns

In our previous blog posts, we talked about how NICE entrepreneurs could partner with Indian cultural influencers to grow their social media presence. We then spoke about how creating an […]
#NICEStories – Megh Studio: How a Seed of an Idea Grew into an Empire of Floral Fashion

Megh Studio is a cultural enterprise that specializes in floral hand-painted sarees, lehengas, and dupattas. With an expanding catalog and an ever-growing following of 26,000+ on Instagram, this brand has […]
#NICEStories – How Love, Indus Tells a Story Through Product Design by Being Triangles in a Square World

Love, Indus is a luxury skincare company that designs experiential products for their consumers. Embodying the combination of tradition and technology, every piece of their packaging gives the consumer an unparalleled immersive experience. With their incredible attention to detail, their unboxing experience centers around the story of their ingredients that are precious, rare, and beautiful.
Read more about how Love, Indus tells a story through their product and packaging design.
#NICEStories – How Love Indus Took India to the US Skincare Market

Love, Indus is a luxury skincare company launched in early 2021. Combining India’s regional riches with New York’s transformative technology, Love, Indus creates potent potions to give you an unparalleled […]
#NICEStories – Making the Pregnancy and Motherhood Journey as Smooth Sailing as Possible at Sangopan Tendercare with Founder Tejashree Joshi

Sangopan Tendercare, a finalist at the NICE Aarohana Business Plan Competition – Early Stage, is a digital platform that helps moms-to-be and new moms. Sangopan aims to be a “Guardian Angel” for the mother and baby during pregnancy & motherhood.
Featuring Sangopan on NICE Stories.
#NICEStories – Ethical, Sustainable, Organic, Hand Block Printed Fabrics at Tharangini Studio with Padmini Govind

Tharangini Studio, a finalist at the NICE Aarohana Business Plan Competition, is a B2B business for home furnishing and fashion brands with sustainable, organic, hand block printed fabrics and products. Proudly woman-owned since 1977!
Featuring the Tharangini Studio story on NICE Stories.
What is the Role of NICEorg – Network of Indian Cultural Enterprises? A Note from CEO, Vidhyashankar Sathyamurthi

NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.