#NICEStories: The Indian Motif – Promoting Handwoven Elegance
Handloom weaving is an age-old craft but is slowly losing itself in the pages of history. With stiff competition from power looms and the fast-fashion industry, the challenges of the weavers’ community are humungous. The vision of The Indian Motif is to make the lives of weavers financially viable and to encourage appreciation for handloom clothing among all.
#NICEStories – Sozan: Designer Juttis that are ‘Not For Everyone’
Cultural enterprise Sozan is on a journey to recreate the good-old traditional Juttis. Bringing together age-old craftsmanship and modern style in every pair. Sozan is committed to bringing out the best of artistry.
At Sozan, every pair is a Limited Edition. Walk with us through the journey of Sozan as paved by its effervescent founder, Juhi Jain.
A Beginner’s Guide to Affiliate Marketing
What is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party […]
Measuring the ROI on your Influencer Marketing Campaigns
In our previous blog posts, we talked about how NICE entrepreneurs could partner with Indian cultural influencers to grow their social media presence. We then spoke about how creating an […]
#NICEStories – Megh Studio: How a Seed of an Idea Grew into an Empire of Floral Fashion
Megh Studio is a cultural enterprise that specializes in floral hand-painted sarees, lehengas, and dupattas. With an expanding catalog and an ever-growing following of 26,000+ on Instagram, this brand has […]
Required: Jugalbandi in Cultural and Creative Businesses
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.