Tag: fashion and accessories

Indian Motif Handloom
Blog

#NICEStories: The Indian Motif – Promoting Handwoven Elegance

Handloom weaving is an age-old craft but is slowly losing itself in the pages of history. With stiff competition from power looms and the fast-fashion industry, the challenges of the weavers’ community are humungous. The vision of The Indian Motif is to make the lives of weavers financially viable and to encourage appreciation for handloom clothing among all.

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Culture

#NICEStories – Sozan: Designer Juttis that are ‘Not For Everyone’

Cultural enterprise Sozan is on a journey to recreate the good-old traditional Juttis. Bringing together age-old craftsmanship and modern style in every pair. Sozan is committed to bringing out the best of artistry.
At Sozan, every pair is a Limited Edition. Walk with us through the journey of Sozan as paved by its effervescent founder, Juhi Jain.

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Business

Required: Jugalbandi in Cultural and Creative Businesses

Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape. 

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