Blog
#NICEStories: Indigharana – Throwing the spotlight on Indian art
Heritage forms of art in
Tag: cultural entrepreneur
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Entrepreneur
#NICEStories: KandeeFactory – Redefining Candies the Local and Sustainable Way
The constant craving for candy in India now has a sustainable, healthy and appealing solution – KandeeFactory. Founded to tackle the endless demand for assorted candies that were mostly available outside of the country, KandeeFactory provides a sustainable and fully vegan assortment of candies that are produced using natural and cruelty-free ingredients. Charting out a “local yet global” pathway for their business, they plan to change the way candies are perceived and consumed all over the world.
Blog
#NICEStories: MAH Spirits – A French Tribute to Mahua
France has Cognac. Japan has Sake. Korea has Soju. Scotland has the infamous Scotch. The list can go on but not longer than the one our country possesses. From the Goan Feni, Kerala Toddy, Rajasthan’s royal Kesar Kasturi to the Rice & Wine Beers of Northeastern India and Central India’s beloved Mahua, Indian country liquors are diversely unique. Follow our conversation with Mr. Rahul Srivastava to know how the team behind MAH Spirits is collaborating to revive traditional Indian country liquors with Mahua as its forerunner.
Culture
#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry
Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal.
Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.
Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.
Entrepreneur
Part 3 – Brand Strategy: What’s in a Name?
How often have you judged a book by its cover? A brand name and logo is the jacket worn by any enterprise.
How can you imbue meaning into a brand name? Which palette makes up the perfect logo? How can you sync the brand name with the brand characteristics? Read on to understand how to convey the brand story with the brand name and logo. From Branding expert, Preeti Sawhney.
Culture
Part 2 – Brand Strategy: Creating a Brand Identity
Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.
How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer’s expectations? Read on to gain brand strategy expert, Preeti Sawhney’s insights as she explains the components of a brand identity.
Culture
Different Funding Sources for Entrepreneurs
The pitch to secure the right amount of funding is daunting for any entrepreneur. Furthermore, securing the right method of funding is an important factor as well.
Read on to gain insights into equity, loans, grants and practices to follow to raise capital.
Enterprise
#NICEStories – Zishta: Bringing Traditional Indian Cookware and Crafts Back into your Homes
Ever seen your grandmother’s initials etched on your mother’s utensils? India has always carried forward the practice of passing down utensils and serveware generationally. Zishta was started by Meera Ramakrishnan, Archish Mathe Madhavan and Varishta Sampath with a vision to revive and leverage traditional wisdom to make homes more environment friendly and holistic.
Currently serving over 22 countries, Zishta brings to your homes heritage crafts and cookware from their place of origin. Follow Meera’s journey as she highlights the benefits of these age-old practices, and what it takes to make a business sustainable.
Enterprise
#NICEStories: How Plume Jewelry is Redefining Trends in Heritage Jewelry
Wanted your jewelry to speak your mind? Featuring Plume Jewelry, a house of handcrafted fine jewelry. Rupali Gupta and Rakshit Jargad founded Plume with the vision of redefining trends in fine silver jewelry through creative reinterpretation of heritage crafts and design. They create ethno-contemporary designs executed with heritage craftsmanship.
By converting customers’ designs into final pieces with their in-house expertise, Rupali and Rakshit focus on delighting and winning customers. Read on to find out how they are striving to carve a niche in the affordable luxury jewelry space with Plume.
Enterprise
Mentorship: Why Does an Entrepreneur Need a Mentor?
Everyone who wants to build their career needs a mentor, whether they’re an entrepreneur, in the corporate world, or in the social sector. Mentorship can be a driving factor in your entrepreneurial growth. However finding a mentor who is the perfect fit is of utmost importance.
How do you find the right mentor? How do you navigate your relationship with them? Read on to find out more.
