Craft Retailing and Working with Artisans With Business Expert Anita Kathpalia
Featuring business expert Anita Kathpalia on NICE Conversations. It is all about the business of craft retailing and working with artisans. Valuable insights for any cultural entrepreneur.
An MBA from IIM Ahmedabad, Anita has over 35 years of experience in operations, strategy and marketing from FMCG, Retail, Media, Telecom in India and Europe.
Required: Jugalbandi in Cultural and Creative Businesses
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.