#NICEStories – How Heritage Spirits Took Goan Feni to the World with Founder Vrushab Habib

Heritage Spirits, an alcobev enterprise, has taken Goan feni to the world! How did they do it? What did it take? What are the hard-learned lessons? Read on.

FMCG Worldview with Sanjay Singal, COO – ITC Dairy & Beverages

‘NICE Conversations’ features Sanjay Singal, Chief Operating Officer – Dairy & Beverages, ITC Ltd.

Sanjay shares his learnings and insights from his extensive experience in the FMCG sector. He talks of the opportunities and challenges in the industry for cultural entrepreneurs in the Food & Beverages and the Wellness & Beauty categories. Watch the clips to know more.

There is Nothing Soft about Soft Power

A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.