Handloom weaving is an age-old craft but is slowly losing itself in the pages of history. With stiff competition from power looms and the fast-fashion industry, the challenges of the weavers’ community are humungous. The vision of The Indian Motif is to make the lives of weavers financially viable and to encourage appreciation for handloom clothing among all.
Over the past decade, the idea of experiencing immersive experiences has gained popularity- especially in the food sector. But have you ever thought of truly experiencing the history, culture and hard work that goes into making jewelry using centuries old artforms? This is what ARTh brings to you – artisanal products from the pages of history
Oindrila Mukherjee comes from the
Pottery is a timeless craft tradition of India. Terracotta by Sachii is on a mission to save the dying clusters of Indian Pottery. Combining her passion, experience and knowledge, Sachii Tripathi aims to strengthen and empower indigenous potters of our country. With a stellar team of master craftsmen, she connects traditional artisans with discerning craft lovers through the power of e-commerce!
Read on to know how Sachii leveraged her love for designing to create a brand that strengthens our unique styles of indigenous clay crafts and the dwindling artisans behind it.
What’s better than handcrafted footwear that’s affordable and convenient? Shoegaro is a cultural enterprise acting as a platform for artisans to sell handmade footwear. So far, almost 250 artisan families have been positively impacted through Shoegaro. It aims to uphold the Indian art of shoemaking, while making it affordable for customers as well as profitable for the artisans involved. Follow our conversation with Ankit, as he talks about the inception of Shoegaro, the state of artisans in this industry and the challenges that came along while setting up this private enterprise.
Do you know what the latest buzz in the jewellery industry is? A 4,000 year-old craft from West Bengal is back with a contemporary twist! Miharu is a cultural enterprise producing handmade accessories from the ancient crafts of Bengal. Parul Bajoria started Miharu when she discovered this dying craft is still prevalent in her hometown Bankura. Follow Parul’s journey as she describes the learning curve she has encountered since she started her social venture.
The Craft Katha is reviving the vanishing culture of art in India by inculcating today’s innovative ideas of style with age-old art forms. It offers an extensive collection of accessories, tableware, wall decor as well as fashion – all seeking inspiration from the myriad of art forms that exist. With the help of authentic craftsmanship, they enable customers to reminisce about the precision and patience that goes into the making of these products.
All businesses need to be embedded in the ecosystems they operate in. A cultural entrepreneur has the added responsibility of working to create a sustainable ecosystem for the products, services and experiences being designed, curated and delivered.
Branding & Strategy Adviser, Mentor and NICE Friend, Preeteesh A, elaborates. Read on.
Featuring business expert Anita Kathpalia on NICE Conversations. It is all about the business of craft retailing and working with artisans. Valuable insights for any cultural entrepreneur.
An MBA from IIM Ahmedabad, Anita has over 35 years of experience in operations, strategy and marketing from FMCG, Retail, Media, Telecom in India and Europe.
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