Over the past decade, the idea of experiencing immersive experiences has gained popularity- especially in the food sector. But have you ever thought of truly experiencing the history, culture and hard work that goes into making jewelry using centuries old artforms? This is what ARTh brings to you – artisanal products from the pages of history
#NICEStories: Founded by two women entrepreneurs, Aparna and Ambika Thyagarajan, in 2019, Shobitam is a desi fashion cultural enterprise. After a successful pilot launch on Etsy, they are growing 300% annually across the globe. They design their collections by working with handloom clusters across India.
Their collection caters to a wide demographic, ranging from a variety of sarees to jackets, stoles, and jewelry.
Follow our conversation with founder Aparna Thyagarajan.
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